In contrast, Tony King-Smith, executive vice president, responsible for marketing at Imagination Technology, called good display processing or video post-processing “absolutely an important area” in mobile devices. King-Smith who worked for Panasonic’s strategic semiconductor development center in Europe for more than six years appears to understand the mobile video issue. “The right way to handle it [post-video processing] is in the graphics pipeline,” he stressed.
Separately, NXP Software has been eager to fill in the “experience gap between content and screen.” The company is pitching its video sharpening software algorithms to mobile platforms.
In outlining his company's plan to "bring the living room HDTV experience to mobile," Jeremy Thomas Davies, NXP Software’s product and development manager of applications, last year told EE Times: “Look, whether they are using Imagination’s GPU core or ARM’s Mali, today’s multi-core apps processors are so powerful and they are more than capable” of sharpening video and intelligent video scaling.
References in Screen Resolutions and Sizes (Source: NXP Software)
— Junko Yoshida, Chief International Correspondent, EE Times