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Google Ramps Up Chip Design

2/12/2014 02:08 PM EST
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rick merritt
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Re: google's universe is so big already...
rick merritt   2/13/2014 4:41:22 PM
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@MarkwRob: You suggest a sort of corporate IC group that could serve many masters from Project Glass to data center networking. Hmmmmmmm.

rick merritt
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Re: One or Two IC Guys...
rick merritt   2/13/2014 4:39:37 PM
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@DrFPGA and others: Yeah, like a MapReduce accelerator or other Google-specific algorithm accelerator.

Is there much benefit for specific hardware there vs using an FPGA/GPU or other parallel processor?

alex_m1
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Re: AI , computer vision chips , or just via based asic.
alex_m1   2/13/2014 1:29:30 PM
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That probably makes the most sense since it  seems google's asic team is pretty small. Maybe they're just working toghether with their suppliers and creating unique IP to be integrated. 

Of course this couold be a step on a long road for google to build it's own hardware expertise.

alex_m1
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Re: AI , computer vision chips , or just via based asic.
alex_m1   2/13/2014 1:25:37 PM
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As far as i can tell , arm(and it's ecosystem) is coming up with generic chips. I see nothing about AI , nothing specific to google glass, and no very customized chips(for example chips customized for memcached processors with a world wide market of less than million units with google maybe needing 100K).

JimMcGregor
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Re: AI , computer vision chips , or just via based asic.
JimMcGregor   2/13/2014 12:15:38 PM
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There has been speculation about all the internet powerhouses with large data centers developing their own chips. While it is a possibility, it is unlikely. Unlike the mobile market where Apple forged ahead with its own chip design because it was not satisfied with the solutions in the market, there are many options for custom server chips. In fact, this is a key part of AMD's new strategy. I would expect companies like Google and Facebook to partner with those companies that have the necessary IP and expertise to develop silicon solutions that meet their specific requirements. However, it is still in thier best interest to have some expertise in-house to drive the effort.

markwrob
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google's universe is so big already...
markwrob   2/13/2014 11:28:53 AM
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...and growing faster it seems every month.

While all the speculation in the posts here are good and thoughtful, I'd bet they are only scratching the surface of what Google is thinking about using their own chips for.  Addressing power consumption in their data centers seems like the sort of low-hanging fruit that justifies hiring hardware designers to begin with.  And Google has vast troves of their own data on just what processes and applications consume the most power and time today, I'm sure.

But after the largest of those are addressed, what's next?  They just noted they need solutions in network latency to handle the surge in connections to IoT, wearables, etc.  One way they might attack that is pushing specialized processors closer to their network fringes so the appropriate levels of traffic can be moved where it matters most.  Then there's the new robotics initiatives with the likes of Foxconn and aided by acquisitions like Boston Dynamics.  This area alone could be quite high-profile and high-margin.

The sky's the limit, it's only the tip of the iceberg, pick whichever cliche you like, they all fit here.

zewde yeraswork
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Re: AI , computer vision chips , or just via based asic.
zewde yeraswork   2/13/2014 10:22:17 AM
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Google has demonstrated its interest in AI by acquiring DeepMind recently. I think any of those options for Google make s sense, as far as what they'd like to do with silicon. But it's still strange that they think this is an area where they need to expand--into silicon--when ARM is coming out right now and offering all of these new options in the datacenter.

DrFPGA
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One or Two IC Guys...
DrFPGA   2/13/2014 9:27:13 AM
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isn't a project. Google will just buy up a company when they are ready to do something real. I agree the most likely possibilities are the areas where they have very specific needs- specialized search engines (where they don't want to give out their algorithms to another company) seems like the best bet...

alex_m1
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AI , computer vision chips , or just via based asic.
alex_m1   2/13/2014 5:46:20 AM
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Google currently have big power barriers in google glass and robotics which prevents them from building products they want. So some sort of low power custom fit image processor is one possibility. Another possibility is some sort of deep learning(a new hot AI algorithm) algorithm , power optimized , that they can use in glass,robots and even in the data center.


The other possibility is of course accelerators, but do they have enough volume to justify doing stuff in 28nm , considering the fact that they can request custimzation from big suppliers(probably pending on big orders) ? My guess that for accelerators theyre more likely to use easic(via programmable asic) or something similar.

rick merritt
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Re: I'm hungry for details
rick merritt   2/13/2014 1:41:41 AM
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@GSMD Dan Luu's blog is making my head spin!

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