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ZTE's Bid to Go Upmarket via Nubia
3/10/2014

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Nubia CEO Ni Fei in Shenzhen. (Source: EE Times/Junko Yoshida)
Nubia CEO Ni Fei in Shenzhen.
(Source: EE Times/Junko Yoshida)

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junko.yoshida
User Rank
Blogger
ZTE Microelectronics
junko.yoshida   3/15/2014 6:37:38 PM
NO RATINGS
I find how Nubia works with Qualcomm fascinating, especially at a time Nubia's parent company ZTE has continued to invest in their own silicon designs. I am not certain how good ZTE's current version of apps processor is. But I sense that they are making progress.

sprite0022
User Rank
Manager
Re: template for a new generation of Chinese phnoes?
sprite0022   3/12/2014 3:11:14 AM
Nubia has nothing to do with Nokia.

as a matter of fact.

N(i)u (pronounced Niu, stands for Bull in chinese)

Bi  (stands for private part in chinese)

In chinese Niu Bi means very awesome, shocking , extremely cool etc.

 

so it's a original brand name indeed.

 

junko.yoshida
User Rank
Blogger
template for a new generation of Chinese phnoes?
junko.yoshida   3/11/2014 9:06:12 PM
NO RATINGS
If you don't live in China, chances are you haven't heard of any Chinese brands such as Oppo, Coolpad, Meizu or Nubia.

Most of them haven't come to the U.S. market yet, and as we all know, the US market where operators' power is strong is a hard nut to crack.

I have, howver, all the respect for nubia -- at least trying with its new brand both in China and U.S. We have no idea how they will ultimately succeed, but following ZTE's efforts at least gives us a small window of the future -- how this might all play out over time.

tpfj
User Rank
CEO
Nubia looks and sounds like Nokia
tpfj   3/11/2014 10:36:48 AM
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Is it a coincidence that Nokia and Nubia look interchangable?

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