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Audi Self-Driving Car Rides Nvidia

3/25/2014 04:55 PM EDT
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rick merritt
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Driving blind?
rick merritt   3/25/2014 5:46:41 PM
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Audi's prototype has laser, ultrasound, radar and camera sensors...but what about Nvidia's new smartphone-less mobile strategy?

US Made
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Re: Driving blind?
US Made   3/25/2014 8:33:41 PM
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super computers to cell phones to tablets to cars...

Kinnar
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It's a great start by Nvidia
Kinnar   3/26/2014 7:07:57 AM
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It looks like a electronics lab inside a car, but it is a better start, auto industry will welcome this step from Nvidia, and important is they have shown the car functioning as self-driving car. Wish you all the best, Nvidia for future. 

elctrnx_lyf
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Re: It's a great start by Nvidia
elctrnx_lyf   3/26/2014 9:27:41 AM
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After the success in tablet market, Nvidia is definitely eyeing for a long term goal.

chanj0
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Long term development of intelligent automobile
chanj0   3/27/2014 2:15:16 AM
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Self driving car has been a topic for quite sometimes. Google, no doubt, has a great start. It's way ahead of everyone. I assume the team leaded by Sebastian Thurn develop algorithms and run on x86 computer. The algorithm will likely be performance hungry. The demonstration proves the performance of Nvidia ARM. It's a great start for Nvida. Now, question is where is Intel.

Kinnar
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Re: It's a great start by Nvidia
Kinnar   3/27/2014 2:21:55 AM
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Where Nvidia is eyeing is also a huge market like tablets and mobile phones, definitely now Nvidia is also in race with other automotive semiconductor manufacturers.

grmblfx#$%$^%$*^!$%^%!!!!
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typical Nvidia air war
grmblfx#$%$^%$*^!$%^%!!!!   3/27/2014 9:57:48 AM
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Nvidia the only processor company in infotainment, ADAS and cluster? I'd be curious to see how he argues that...

junko.yoshida
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Re: typical Nvidia air war
junko.yoshida   3/27/2014 12:41:47 PM
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I think what Nvidia meant was the following.

All the leading automotive chip vendors -- like Freescale, TI, NXP and ST -- are active in all these areas. However, all of them have already given up on the modem business. They have no 3G, no LTE modem chips.

So, if a car needs to get connected with the outside world, they won't have their own modem chips for connectivity.

In contrast, Nvidia is still in the smartphone, tablet business, and they have their own LTE modem chips. That's the difference right now.

But I don't think that's going to last very long. Qualcomm is catching up right out there!

junko.yoshida
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Re: It's a great start by Nvidia
junko.yoshida   3/27/2014 12:44:01 PM
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Not so fast. It is still a long way before this puppy is going to test drive on streets.

junko.yoshida
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Re: Long term development of intelligent automobile
junko.yoshida   3/27/2014 12:46:01 PM
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@chanj, not to worry. Intel is also right up there as far as I could tell by having seen what they've got in store at CES.

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