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Audi Self-Driving Car Rides Nvidia

3/25/2014 04:55 PM EDT
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rick merritt
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Driving blind?
rick merritt   3/25/2014 5:46:41 PM
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Audi's prototype has laser, ultrasound, radar and camera sensors...but what about Nvidia's new smartphone-less mobile strategy?

US Made
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Re: Driving blind?
US Made   3/25/2014 8:33:41 PM
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super computers to cell phones to tablets to cars...

Kinnar
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It's a great start by Nvidia
Kinnar   3/26/2014 7:07:57 AM
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It looks like a electronics lab inside a car, but it is a better start, auto industry will welcome this step from Nvidia, and important is they have shown the car functioning as self-driving car. Wish you all the best, Nvidia for future. 

elctrnx_lyf
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Re: It's a great start by Nvidia
elctrnx_lyf   3/26/2014 9:27:41 AM
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After the success in tablet market, Nvidia is definitely eyeing for a long term goal.

Kinnar
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Re: It's a great start by Nvidia
Kinnar   3/27/2014 2:21:55 AM
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Where Nvidia is eyeing is also a huge market like tablets and mobile phones, definitely now Nvidia is also in race with other automotive semiconductor manufacturers.

junko.yoshida
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Re: It's a great start by Nvidia
junko.yoshida   3/27/2014 12:44:01 PM
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Not so fast. It is still a long way before this puppy is going to test drive on streets.

Etmax
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Re: It's a great start by Nvidia
Etmax   3/29/2014 9:38:53 AM
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Hi Junko, I occasionally watch Top Gear and on one episode they had a BMW race around their test racetrack. It did ii in about the same time as a human driver which is no mean feat. Obviously a big jump from there to roads with other cars, dogs, pedestrians etc., but driving a car close the physical limits on a race track is still amazing and this one had some challenging bends.

That said, the unpredictability of the real world has me agreeing with you about this puppy :-).

chanj0
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Long term development of intelligent automobile
chanj0   3/27/2014 2:15:16 AM
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Self driving car has been a topic for quite sometimes. Google, no doubt, has a great start. It's way ahead of everyone. I assume the team leaded by Sebastian Thurn develop algorithms and run on x86 computer. The algorithm will likely be performance hungry. The demonstration proves the performance of Nvidia ARM. It's a great start for Nvida. Now, question is where is Intel.

junko.yoshida
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Re: Long term development of intelligent automobile
junko.yoshida   3/27/2014 12:46:01 PM
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@chanj, not to worry. Intel is also right up there as far as I could tell by having seen what they've got in store at CES.

grmblfx#$%$^%$*^!$%^%!!!!
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typical Nvidia air war
grmblfx#$%$^%$*^!$%^%!!!!   3/27/2014 9:57:48 AM
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Nvidia the only processor company in infotainment, ADAS and cluster? I'd be curious to see how he argues that...

junko.yoshida
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Re: typical Nvidia air war
junko.yoshida   3/27/2014 12:41:47 PM
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I think what Nvidia meant was the following.

All the leading automotive chip vendors -- like Freescale, TI, NXP and ST -- are active in all these areas. However, all of them have already given up on the modem business. They have no 3G, no LTE modem chips.

So, if a car needs to get connected with the outside world, they won't have their own modem chips for connectivity.

In contrast, Nvidia is still in the smartphone, tablet business, and they have their own LTE modem chips. That's the difference right now.

But I don't think that's going to last very long. Qualcomm is catching up right out there!

grmblfx#$%$^%$*^!$%^%!!!!
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Re: typical Nvidia air war
grmblfx#$%$^%$*^!$%^%!!!!   3/28/2014 4:25:53 AM
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So a company has to have a modem to be a "processor" supplier???? - strange definition. Fact is that guys like FSC,TI, Renesas are big players in all these 3 automotive areas when it comes to the processor business, with Nvidia very likely having the lowest share in automotive wrt volume or revenue in any for those applications compared to a.m. companies. The tie to the modem is also strange as neither the cluster nor ADAS will see any modemintegration anytime soon. Even in infotainment the modem is usually not integrated in the headunit but in a seperate box - for various very good reasons. As i said - just another bold statement far away from the truth - very similar to their performance and efficiency claims.
ok Nvidia is still in the mobile business, with questionable success. However reading the article carefully tells you that that road is coming to an end. If Nvidia, like the others for good financial reasons, leave the mobile space, I'd be curious to see how their modem activities will evolve.

AZskibum
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Re: typical Nvidia air war
AZskibum   3/28/2014 9:48:38 PM
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I have to agree with the other commenter that not having a LTE modem IC in the portfolio is hardly a show stopper for those who are investing in sensor fusion & ADAS. For such dauntingly complex systems, it seems unlikely that any one vendor can or will provide every piece of silicon.

junko.yoshida
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Re: typical Nvidia air war
junko.yoshida   3/29/2014 12:43:55 AM
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@AZskibum, you've got a point. Having no LTE modem chip in the offing is a problem for smartphone chip vendors (who need to integrate modem with AP), but not for automotive chip suppliers...

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