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Faroudja’s Bit Rate Reducer Gambit
4/16/2014

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In a hotel suite at the NAB show in Las Vegas, Faroudja Enterprises showed off its new technology, a video bit rate reducer.
In a hotel suite at the NAB show in Las Vegas, Faroudja Enterprises showed off its new technology, a video bit rate reducer.

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javedmughal
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Faroudja’s Bit Rate Reducer
javedmughal   4/21/2014 11:30:15 AM
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Even though things seems to look calm, but behind the scene, "the battle of the codecs" is on full swing. For the on-line video to survive, compression has to play a prime role. I am expecting lot more vertical innovations in this sector.

DrFPGA
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Re: Storage Too
DrFPGA   4/18/2014 1:27:31 PM
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Yep- Netflix wins both in storage and in improved bandwidth. Might even accelerate getting 4K into home TV.

We need more break-throughs like this as the brute force approach of putting more functions on a chip for less cost becomes impossible...

junko.yoshida
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Re: Storage Too
junko.yoshida   4/18/2014 1:17:39 PM
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@DrFPGA, indeed. The implication on this is definitelly to watch. So, I would imagine that those in the streaming Internet media companies should be interested...

junko.yoshida
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Re: Yves Faroudja.
junko.yoshida   4/18/2014 1:15:46 PM
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@chuck, I agree. Faroudja's achievements in the past have been truly amazing. So, yes, let's hope this one also scores big.

DrFPGA
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Storage Too
DrFPGA   4/18/2014 12:58:23 PM
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I'm interested in the storage applications too. If the cost for video storage drops by 35% thats a very big savings...

cazar189
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Yves Faroudja.
cazar189   4/17/2014 2:51:09 PM
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Looks like another score for Yves. Instant Replay Videomagazine did a story on one of his earlier projects, similar in it's approach, for 3/4" recording There was a pre record device and a play back device that produced amazing results, so good that we were able to edit the story on 3/4"videotape, make a sub master to duplicate the story on VHS and Beta tape and the viewer could see the results in the final product. Yves also made possible Hi 8 and DV Cam with his processing included in each unit. Congrats, I can't wait to see the final product. Lots more work for Isabel.

Chuck Azar

junko.yoshida
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Re: Faroudja
junko.yoshida   4/17/2014 10:16:37 AM
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@AZskibum, you are not alone 'pleasantly surprised.' and I bet many of us are cheering for this.

AZskibum
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CEO
Re: Faroudja
AZskibum   4/17/2014 7:25:12 AM
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This is exciting stuff, especially since it can applied in any system, with any CODEC du jour. I was pleasantly surprised that Faroudja is still deep into solving the challenges of high quality video at ever decreasing bit rates.

junko.yoshida
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Faroudja
junko.yoshida   4/16/2014 12:07:10 PM
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If you've had anything to do with video technology in the last couple of decades, you are surely familiar with Faroudja. I was delighted to find out that Faroudja is onto something new, which potentially has far-reaching consequences if everything goes well.

How this will all be implemented in which market still needs to be sorted out. 

But I felt comforted when talking to Faroudja, who never hypes his technology nor says things that he doesn't know. 

 

lcovey
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Net Neutrality? Who cares?
lcovey   4/16/2014 11:57:07 AM
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This could be a magnificent means of hurdling net neutrality issues and ripping away the competitive advantage of big providers like Comcast and Verizon. Combine it with power-efficient servers and you could create ISPs in some of the most remote locations.

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