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Samsung Defense: Marketing Guru vs. Marketing Guru

4/19/2014 04:30 PM EDT
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Bert22306
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Cutting to the chase
Bert22306   4/20/2014 5:49:30 PM
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Her application of the method demonstrated significant information skipping by her research subjects when making a smartphone choice and that major attributes drove the choices.

Yes, in fact, I hardly think this is debatable anymore, a lot of Apple products are purchased just because of the brand name. And the odd perception by some unfortunate people that owning an iPhone or iPad make them look cool. Or worse that even that, makes girls more attracted to them.

Talk about "information skipping"!

elctrnx_lyf
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Re: Cutting to the chase
elctrnx_lyf   4/21/2014 1:03:12 PM
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Unless there is a real technology theft involved apple should drop these cases against samsung and should probably stick to their strength of developing innovative products.

DeeCee430
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Re: Cutting to the chase
DeeCee430   4/21/2014 1:08:38 PM
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When asked which features people were looking for in deciding which new cell phone to get, the salesperson at a local cell phone kiosk said the only question many young people asked was "which model is most popular?".

fdunn0
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Re: Cutting to the chase
fdunn0   4/21/2014 1:14:55 PM
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Exactly!

 

Apple also would go for a patent on the wheel if it could (and it may). Most all of these "features" were in one form or another available as prior art.

Apple neither cares about prior art or how much they have to spend on attorney's fees.

 

F. Dunn

AZskibum
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CEO
Re: Cutting to the chase
AZskibum   4/22/2014 11:14:37 AM
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Indeed, a lot of Apple products are purchased simply because they are Apple products. Existing Apple customers have experience with the quality, ease of use and elegant design for which Apple is famous. They trust Apple -- it's as simple as that.

mike.seiler
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Reasons for choosing samsung over iphone
mike.seiler   4/21/2014 3:48:07 PM
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I chose a samsung phone for the android os not because of any of the features in dispute.
That and the bigger screen. Funny how apple decided a bigger screen was important too.
I'd call that an admission that samsung was preferred for reasons other than the petty claims we see here now.

 

vixs
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Re: Reasons for choosing samsung over iphone
vixs   4/21/2014 5:50:13 PM
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Is that the reason why Apple hasn't announced a big screen phone yet?

Too bad, there is no patent for "bigger screen than yours".

wilber_xbox
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Manager
Re: Reasons for choosing samsung over iphone
wilber_xbox   4/22/2014 2:53:17 AM
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Mike, then why Samsung and not any other android os...i know for sure that Sony or HTC phones are far better both in performancy and quality wrt Samsung. I thing Samsung used the inside information about iPhones to drive their sales of Galaxy phones. 

Sheetal.Pandey
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Manager
Re: Reasons for choosing samsung over iphone
Sheetal.Pandey   4/22/2014 4:01:07 AM
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I am seriously thinking that patent engineering must be a separate discipline in Engineering schools or atelast students can opt for that as major elective. Its an interesting career.

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