Adidas, the official provider of the balls to be used at the World Cup, has been travelling around the world showing off an innovative, customized version of its ‘Brazuca’ ball ahead of the big kick-off.
Dubbed the Brazucam, the ball has six HD cameras embedded in it that capture 360° views of the action, from the ball’s perspective. The ball features custom-made image stabilization software.
The company has given little away about how this image stabilization works.
In its travels to countries such as the US, Mexico, Japan, Russia, Germany, Spain and England, Brazucam has been capturing stunning, panoramic — and dizzying — videos of some of the potential stars of the tournament doing their exercises and kicking the ball. Take a look at some of these never-seen-before (in World Cup) angles via the Adidas Football YouTube channel:
You can also follow Brazucam on twitter via @brazuca.