Ultra HD TV
Global sporting events such as the World Cup and Olympics are regularly used by big consumer electronics and broadcast gear developers to promote the latest in their technology drawers, and this year will be no different. Four years ago in South Africa, 3D was the coming thing, and, surprise, surprise, in Brazil, Sony is planning to blitz us with 4K and Ultra HD.
The Japanese company is working with the organizers on a range of 4K initiatives, including capturing three matches, including the final, in Ultra HD that will form part of what is being called "The Official 2014 FIFA World Cup Film" to be distributed after the event via online feeds .
Sony also plans to produce live TV feeds using its professional 4K range including the CineAlta 4K camera AV storage unit and 4K multi-format switcher. However, FIFA is still finalizing deals with some of the few broadcasters worldwide capable of offering 4K.
At last month's MIPTV Congress in Cannes, France, Niclas Ericson, head of FIFA's TV Division, told an audience the governing body is “working hard to finalize all the broadcasting arrangements, and I have to say that some contracts are not quite in place for certain aspects, but we have confirmed that some of the matches will be in 4K.”
Ericson suggested there are still some gaps in the 4K camera plans, and hinted some cameras may have their lenses adapted so as to capture images in HDTV as well as 4K.
FIFA and Sony also indicated that some of the action will be captured in 8K.
UHD displays boast 8 million pixels, four times what can be achieved with HD TVs. But the take-off of 4K TVs from companies such as Sony and Samsung remains slow due to their high prices and the limited availability of content from broadcasters. Market researchers at the NPD Group recently suggested 1.3 million 4K TVs were sold globally last year, and predicted this will rise to 23 million by 2017.