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Apple’s IoT 'Good Housekeeping' Label: MFi

Apple to unveil IoT strategy for home at WWDC
5/30/2014 09:00 AM EDT
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docdivakar
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Re: Here comes the iIoT
docdivakar   5/30/2014 1:48:01 PM
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@Junko: I would argue the market will be split (as in smart phones) between MFI and MFA camps, the latter taking the lead to begin with. History will not repeat on this front (as it did with iOS leading over Android and then losing it) in my opinion.

One of the reasons for this is Apple's approach to product development ends up being higher COGS when compared to Android clones, hence higher price tag. If Apple does not want to see this history repeat itself, it has to take a radically new approach to its iIoT (i2oT?) pricing.

MP Divakar

docdivakar
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Re: Here comes the iIoT
docdivakar   5/30/2014 1:33:34 PM
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@Rick: since Apple is jumping in to the fray of I-o-T, can we call its version as i2oT? Pun fully intended... :-0))

MP Divakar

junko.yoshida
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Re: MFi will be Advantage for Androids
junko.yoshida   5/30/2014 1:19:07 PM
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@docdivakar, good point. Maybe I am still living in the last decade, ha ha. That said, yes, so-called out of the box experience is crucial especilaly for those IoT devices. Good to know setting up Sonos speakers was so easy!

docdivakar
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Re: MFi will be Advantage for Androids
docdivakar   5/30/2014 12:24:08 PM
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@Junko: You are right about home automation gadgets being non-starters, may be more so in the past than the present. The good old VCR flashing LED display comes to mind when I think about this! But now a days, the gadget makers have gone to the extra mile of making out-of-the-box installation so simple that it is hard to argue this point.

It took me exactly 3 minutes to setup my Sonos speakers thru WiFi with my home network. For a "connected" home, one can expect I-o-T devices out-of-the-box to find their home network and set up automatically in a couple of minutes.

MP Divakar

junko.yoshida
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Re: Here comes the iIoT
junko.yoshida   5/30/2014 11:50:24 AM
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AZskibum, i agree. I didn't see the MFi coming for the smart home front, but it is indeed brilliant. Until now, IoT, especially for the home front, has always been something nebulous...but now it's suddenly looking like a reality!

AZskibum
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Re: Here comes the iIoT
AZskibum   5/30/2014 11:21:18 AM
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It's a brilliant strategy that is likely to get millions of the Apple faithful excited about IoT in the home. In it's usual fashion, Apple will make it easy to use, useful and maybe even fun.

rick merritt
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Re: Here comes the iIoT
rick merritt   5/30/2014 11:17:40 AM
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Interesting, so it is transport agnostic...but can enabled Apple IoT devcies only be controlled via iPhones, iPads and Macs or can the other end by Android or Windows or etc.?

Kinnar
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Re: Here comes the iIoT
Kinnar   5/30/2014 11:17:28 AM
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Then this will require consumers to buy new i-devices as well as existing Apple Devices does not include ZigBee chipset, as per my best of knowledge. This in indirectly force users to change the i-devices.

Kinnar
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Re: MFi will be Advantage for Androids
Kinnar   5/30/2014 11:14:32 AM
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To have some uniqueness, it can be thought of putting some sort of facilities like "WPS" we have on the wireless routers for paring the devices with security. Yes that is again a part of standard protocol, and in case of Bluetooth or ZigBee is some amendment is made need to be the part of standard. So it is hard for one company to put uniqueness for its own use. But at the same time this is very good advantage for the community as they will have advancement in home automation because of this. This will also enable earning opportunities for the home appliances manufactures, increasing the buybacks of old equipments. And I think that will be more revenue generating for appliances manufactures as compared to Apple of Google.

junko.yoshida
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Re: MFi will be Advantage for Androids
junko.yoshida   5/30/2014 11:05:06 AM
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True, Kinnar. As long as you have wireless (or wired) connectivity in your device, yes, you can build a home network. And it doesn't matter whether the control device is iPhone or Android. But what Apple's MFi does is to ease the pain of connecting the different devices in a network. 

I've always found the concept of "home automation" or "home network"  a non-starter -- largely because it will inevitably involve so many complexity and steps (if you want to build a seirous home network) for oridnary consumers to handle.

What better way to build it by just looking for good house keeping seals like MFi in an IoT device you buy?

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