Thanks for the claification. I believe you are right today, but this story was written in the middle of 2014. I'd have to research the old files to see if you were right then too. In any case, thanks for pointing out the pros/cons, I apprecite it!
In theory mcube can make smaller, chpscale part by getting rid of plastic package. But irght now all they sell is conventional packaged parts, and right now they are not the smallest; Bosch has 1.2x1.8mm part that is smaller than mcube 2x2mm smallest part.
So far mcube has "cool" tech (MEMS on CMOS wafer) but no real advantage in performance or size.
I think it might depend on your business and your perspective. The Chinese potential (untapped) market figure is still a larger number than the number of all the iPhone products ever produced by Apple.
The other thing is that a supplier doesn't take long to find that not all customers are equal in every way - even if they do pay their invoices on time.