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Teardown.com: Amazon Brings Fire to Phone Market

7/25/2014 05:15 PM EDT
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goafrit
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Re: Teardown on Xiaomi's Mi3
goafrit   8/3/2014 12:03:47 PM
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>> Yes but the premium that Amazon is charging, I also think is very high. 

That is a deviation from the Amazon pricing model of hardware. They used to give it out free and then allow you to give them money through content. But here, the hardware is expensive. This means they are up to something - real phone company.

goafrit
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Re: Teardown on Xiaomi's Mi3
goafrit   8/3/2014 12:01:43 PM
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>>We have done the Mi3 and will be doing the mi4 shortly. If you are interested in the teardown results you can contact me via teardown.com and happy to discuss these.

You have always shared these reports and hope we can benefit on these pages of eetimes.com

docdivakar
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Re: real costs
docdivakar   7/30/2014 8:41:50 PM
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@Joel, great teardown info, I admire Teardown.com's work in bringing it to the EE Times community.

I could not locate Synaptics' touch sreen controller in the pictures, it is assembled underneath the display?

MP Divakar

docdivakar
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Re: Others agree
docdivakar   7/30/2014 8:33:56 PM
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@wilber_xbox  you are correct, the component actual cost will never be known to the rest of us. Many times the components are priced based on volume commitments and periodic payments that helps a component vendor meet shareholder expectations. No doubt most component vendors will have tiered pricing structures and also market-specific pricing (as in Asia, EMEA etc) coupled with a cut in SLA's (service level agreements).

MP Divakar

wilber_xbox
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Re: Others agree
wilber_xbox   7/30/2014 2:52:17 PM
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I think once you know the hardware component then based on the average price you should be able to estimate the BOM. However, what i do not understand in most of the teardowns is the hidden cost estimates that are not considered so that the owner know the true value of the device. Such as how much a given technology is worth in money.

rick merritt
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Others agree
rick merritt   7/29/2014 3:49:47 PM
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IHS just released its BoM figures and they are in line with Joel's estimates:

"The BOM of the Amazon Fire Phone equipped with 32 gigabytes of NAND flash memory amounts to $201, according to a preliminary estimate by the Teardown Mobile Handsets Intelligence Service at IHS Technology (NYSE: IHS). The cost of production rises to $205 when the $4 manufacturing expense is added."

alex_m1
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Re: real costs
alex_m1   7/29/2014 9:53:28 AM
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@joel the teardown is great,no doubt. just when we talk about. consumer price we should mention the other stuff.

Joel-Teardown
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Re: real costs
Joel-Teardown   7/29/2014 9:48:42 AM
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@real costs we only cost the Bill of Materials components, Prime isn't a cost associated discretely with the device nor is Mayday. These and other software enabled services are a cost to Amazon (and other vendors to develop and support) and undoubtedly factored into the complete cost of a device or business unit, but are outside our device and IC level costing methodology.

alex_m1
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real costs
alex_m1   7/29/2014 8:57:10 AM
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This teardwon forgets the costs of prime($99) and of of mayday(the video customer support - unknown costs). They should be included somehow.

chanj0
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Revenue Stream and Innovation
chanj0   7/29/2014 3:26:13 AM
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I am sure Amazon is going after the recurring revenue coming from video and product selling from Fire instead of from selling the phone.

In technology point of view, Amazon does deliver an innovative idea of using 4 cameras to track user's face to provide better 3D image. The team earns the credit of first of its kind. :)

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