Xiaomi, a smartphone maker based in China, sold more devices in its home market during the second quarter than Samsung, the world's No. 1 supplier of devices. Samsung owned the Chinese smartphone market for more than two years, but data from Canalys says its reign has come to an end.
Samsung sold 13.2 million smartphones in China during the second quarter, down from 15.5 million in the year-ago period. Samsung's sales declined despite the arrival of the Galaxy S5, its flagship smartphone for the year. Samsung faced a tough quarter, and partially blamed its reduced profits on weak sales in China. Samsung's competitors made significant gains on the behemoth in the April to June time frame.
During the same period, Xiaomi's China sales climbed more than three-fold from 5 million to 15 million units. It easily surpassed Samsung. Lenovo, another China-based firm, ranked third in the market with sales of about 11 million.
Xiaomi has only been around since 2010, but it found a way to appeal to the masses in its home market more so than Samsung. "The combination of high spec devices, low prices, and an ability to create unprecedented buzz through online and social platforms has proved an irresistible proposition for the Chinese," said Dominic Sunnebo, strategic insight director at Kantar WorldPanel, earlier this year. Xiaomi's low-cost devices are an easier sell to budget-conscious shoppers than are flagship devices from Samsung and LG.
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