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To Stay Alive, Renesas Negotiates End-of-Life Deals

8/7/2014 11:25 AM EDT
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przem
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Re: Facing reality
przem   8/8/2014 12:40:40 PM
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When we needed an obsolete chip (9315 timer IIRC) we found that it was sourced by Rochester Electronics, a company that specializes in manufacturing designs abandoned by their original maker.

Couldn't Renesas hand off their customers to Rochester?

 

cpetras991
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Re: Facing reality
cpetras991   8/8/2014 12:11:52 PM
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junko.yoshida
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Re: Managing End-of-Life Products and Businesses
junko.yoshida   8/8/2014 11:51:42 AM
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@?-??>, indeed. Sakuta was quite blunt about that. Because Sakuta does not come from either Hitachi, NEC or Mitsubishi, he seems to be much more open, less partial, calling what he sees as is. I hope this is something Renesas has needed.

?-??>
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Re: Managing End-of-Life Products and Businesses
?-??>   8/8/2014 7:36:27 AM
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End-of-life business decisions seem to cost a lot of money and effort. It's hard to hear the CEO of a big company say "If you're a customer, would you do business with a company who might go bankrupt?"


Japanese struggle so much (except maybe Toshiba) compared to 5 years ago.

junko.yoshida
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Managing End-of-Life Products and Businesses
junko.yoshida   8/7/2014 4:30:07 PM
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Further refreshing to me was Renesas President's open discussions on how the company is managing end-of-life businesses and products.

Obviously, a lot of responsibility comes with such decisions and actions -- both on the part of the chip suppliers and their customers.

It's one thing to stockpile necessary MCUs ahead of the production of new models. As to to the MCU to be replaced in your 20 year-old car, that's a good question. Hopefully, the maker of your car model is thinking ahead!

junko.yoshida
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Re: Facing reality
junko.yoshida   8/7/2014 4:23:22 PM
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@The MicroMan, thanks for your comment. I must say that although this is the first time I met Mr. Sakuta, president of Renesas, his very straightforward (and no nonsense) assessments on Renesas throughout the press conference (and an elevator ride with him) left a big impression on me.

 

The MicroMan
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Facing reality
The MicroMan   8/7/2014 12:44:12 PM
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It is refreshing to hear an exec present the honest reality of how hard it is for a semiconductor company to hold onto its business and maintain profitability.  The public may benefit and be amazed at the advances and cost reductions they see in everyday electronics, but keeping the machine running that drives Moore's Law is a huge burden, and much of it falls early in the food chain to the chip companies.  Unfortunately, the loss of jobs for so many people is an ice bath, especially in a culture that still assumes long-term employment to loyal workers.  But, that was a shattered expectation we've had to survive here in the US (and Europe) over the last decade.  The world has changed. 

Now, where do I buy the MCU to replace in my 20 year old car?

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