Megatrend 1: High-end spec at low cost
Xiaomi ignited the trend of smartphone models with high-end specs at low cost, which has spread among top Chinese brands that include Coolpad, Huawei, ZTE, and Oppo. Note that every model shown in the slide comes with a 5-inch or larger display, and 4 to 8 cores integrated in its apps processor. All of these top-brand smartphones cost less than 2,000 RMB (US$325).
In essence, Hsu said, “These smartphones offer 1.36 times better resolution than that of iPhones and cost 50 percent of iPhones.”
Next Page: Megatrend 2