Design Con 2015
Breaking News
News & Analysis

Forget iPhone: 4 Megatrends in China’s Smartphone Market

Tense techno-politics unfolds as Asian suppliers fight over China
8/27/2014 11:45 AM EDT
19 comments
NO RATINGS
Page 1 / 5 Next >
More Related Links
View Comments: Newest First | Oldest First | Threaded View
<<   <   Page 2 / 2
wilber_xbox
User Rank
Manager
Re: Smartphone is about user experience
wilber_xbox   8/28/2014 12:17:13 PM
NO RATINGS
I agree that Chinese phones and products in general have come a long way from being cheap/flimsy to usable/good and the smartphone brands are competing with popular Korean/Japanese brands. However, comparing them with iPhone just because the specs are better do not make sense. For one, same spec hardware can have large performace difference and second, but most importantly, the software and customer service is the major differentiator between differnt brands.

_hm
User Rank
CEO
Re: Smartphone is about user experience
_hm   8/28/2014 11:35:38 AM
NO RATINGS
Yes, I agree. If you add quality and user experience alongwith cost of ownership, Apple product are pretty low cost!

chrisnfolsom
User Rank
Manager
Re: Market Position
chrisnfolsom   8/28/2014 9:02:24 AM
NO RATINGS
Eventually the high profit margins and lower technical innovation flexibility will push Apple as you can see now with the superior hardware specs of the Chinese products.  Apple also makes so much profit by controlling the software marketing and channelling and content through itunes which is also reinforcing their overall laptop/ipad and computer sales, but superior spec'd products are availiable on all product lines.


I don't think they will be able to justify their margins for much longer as competitors line up to create parallel solutions on all fronts and will be able to support much lower margins - can Apple survive with the lower margins that will be needed in the newer environment?  I hope Apple can do it, but with the growth of Asia's importantce in the world market will Apple be able to keep innovating enough to justify it's current business model?

?-??>
User Rank
Rookie
Re: Smartphone is about user experience
?-??>   8/28/2014 5:32:59 AM
NO RATINGS
I think user experience is the last thing iPhones have. As you said all specs are below cheaper smartphones.

junko.yoshida
User Rank
Blogger
Re: Market Position
junko.yoshida   8/28/2014 2:18:50 AM
NO RATINGS
@chanj, I agree with you that Apple iPhone's position in the global market is hard to rattle.

But if you are in the business of supplying displays or any other devices to mobile handset vendors (OEMs and ODMs) broadly, these four megatrends are something you need to be actuely aware of.

After all, if you are a chip company or a display company, you don't want your business beholden to just Apple.

chanj0
User Rank
CEO
Market Position
chanj0   8/27/2014 11:57:16 PM
NO RATINGS
The global market position of Apple iPhone will be pretty difficult to shake. First of all, there are enough number of Apple fans that will only buy Apple product and never the others. Secondly, in terms of industry design and the choice of materials, there are no phone come close to what Apple delivers. (In tablet market, I do think MS Surface is beautiful design though.) iPhone user interface is almost unbeatable because of habit.

I do agree the 4 megatrends put certain pressue to other smartphone's makers especially the rise of ODM and the brand to emerging market. Those are the market Apple fails (or reluctant) to penetrate.

junko.yoshida
User Rank
Blogger
Re: Smartphone is about user experience
junko.yoshida   8/27/2014 2:03:01 PM
NO RATINGS
@sheetal.pandey, yes, from the user's perspectives, there may be still a lot to be desired in devices by local Chinese top brands. However, if you ar a component supplier, the four mega trends laid out here illustrates unmistakable facts: Do not ever think you can get away with supplying China's local OEMs and ODMs such devices with the second best spec. They woudn't go near them.

Sheetal.Pandey
User Rank
Manager
Re: Smartphone is about user experience
Sheetal.Pandey   8/27/2014 1:26:34 PM
NO RATINGS
Durability and customer support is another issue with Chinese smartphones. Locally they may be a hit but globaly people are still reluctant to buy chinese models.

lidation
User Rank
Freelancer
Smartphone is about user experience
lidation   8/27/2014 12:40:49 PM
NO RATINGS
Dude, iPhone's popularity and success is not because it has a large screen with good resolution. I had the experience to mess around with two top Chinese smart phones, the Huawei and the Lenovo. The specs are impressive but it's slow and not very user friendly. If they could improve the user experience that would be a game changer. For now, not so much. 

<<   <   Page 2 / 2
Most Recent Comments
Radio
LATEST ARCHIVED BROADCAST
EE Times Senior Technical Editor Martin Rowe will interview EMC engineer Kenneth Wyatt.
Top Comments of the Week
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Times on Twitter
EE Times Twitter Feed
Flash Poll