Apple is preparing a larger version of its iPad for release in 2015. The company remains bullish on the tablet market, despite a dip in shipments in recent quarters. The bigger iPad, with a screen as big as those of laptops, could help Apple stir up fresh interest in its tablets.
The new iPad will feature a screen measuring 12.9 inches across the diagonal, according to sources cited by Bloomberg. Apple's suppliers are preparing to manufacture the device. Production is expected to kick off during the first quarter. Bloomberg reports that Apple has been working with its suppliers for at least a year on the product.
Apple's current tablet lineup includes the 7.9-inch iPad Mini and 9.7-inch iPad Air. Much of the tablet market's softness this year has been in the smaller segment, with consumers opting for big phones and big tablets. Apple could be looking to capitalize on this trend, but the timing is probably coincidental.
Bloomberg said Apple CEO Tim Cook is "working to shake up the iPad line." Speaking to Re/Code, Apple's Cook said, "We couldn't be happier with how we've done with the first four years of the iPad. I'd call what's going on recently a speed bump, and I've seen that in every category."
This story continues on our sister site, InformationWeek