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Intel Core M Puts PC Back on Map

New 14nm processor for 2-in-1s could soar x86
9/5/2014 11:30 AM EDT
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Sanjib.A
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Re: How does it renspond to the market ?
Sanjib.A   9/9/2014 10:31:39 PM
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@R_Colin_Johnson: Thank you for the price info! Okay then that sounds like $280 for 1K is a volume price and I don't think it would ever come down to the extent of $150 for higher volume.

R_Colin_Johnson
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Re: How does it renspond to the market ?
R_Colin_Johnson   9/8/2014 12:00:33 PM
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> @Sanjib: $280 is not a volume price correct? I asked Intel your questions about volume and they said: "1Ku pricing of the Core™ M processor is $281. System price points are up to our customers to set but we expect Core M based platforms to be initially priced at the levels of Core™ processor 2 in 1 systems in the market today. As the numbers of designs and volumes increase, we anticipate system price points to react accordingly."

Sanjib.A
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Re: How does it renspond to the market ?
Sanjib.A   9/8/2014 10:11:55 AM
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@R_Colin_Johnson: I think 700 times more performance at 25% of power shall definitely be a "wow" factor. But I guess the price $260 is not a volume price correct? What would be the price for high volume (~10000 per annum)? What is a chance that an industrial version of the Core M would be launched for industrial PCs?

ChipMaster0
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Core M BIG Regress
ChipMaster0   9/8/2014 9:46:05 AM
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More like the opposite. Core M is setting PCs back on performance, by giving them sub-Celeron performance.

Gil Russell
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No Mention of Ultrabook
Gil Russell   9/8/2014 9:26:02 AM
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Whatever happened to the Ultrabook branding? Announced at IDF 2011 it just failed away - now Intel is once again back at it, but this time around:

"Now with the Generation 5 Core M processors, Intel is trying to squeeze its ultrabook caliber of performance into the smaller form factor of a 2-in-1, bridging the gap between the premium-tablets and -laptops market all in one light-weight, low-power unit."

MacBook Air was announced in early 2008 and took in 56% of ultrabook sales in North America through July 2013 though it was the highest price of the Ultrabook competitors. Apple is master of preserving meaningful product margins.

Intel's customer base, excluding Apple, have been asking what the company can do for them. Microsoft is not mentioned in the article but is a big sticking point. Very few in the upgrade position will mount Win 8. Simply put it is still a Win 7 market.

The good news is Intel has found its 14 nm FinFet mojo and is back with what appears (so far) to be a very competitive offering. 

Let the price haggling begin...,

 

spike_johan
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I agree.
spike_johan   9/8/2014 9:18:22 AM
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Ultrabooks were overpriced and underspec'd. And Android is a very unappealing solution because the apps are unintegrated, the UI is fractured, and many of the the software releases appear to be untested.

And while Apple might work oh so well, it is - as we all know - a closed ecosystem.

So welcome back Wintel. This product offering sounds promising. The price-point seems realistic given the performance.

But these new products will only really take off if we the consumer get two things: Accessable/replaceable parts (like RAM, batteries, SSDs/HDDs) and an OS that looks more like Win7.

Nick105
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refresh rate
Nick105   9/8/2014 8:32:29 AM
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I think the belief that consumers are going to "refresh" every 1-2 years at a cost of ~$699 is highly unrealistic.

Gondalf
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Re: How does it renspond to the market ?
Gondalf   9/7/2014 6:11:26 PM
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Double of what?? Give me an SKU with the same CPU and GPU performance and plataform capabilities in this class. I hope it is not a Mullins because......i'll laugh.

Peoples pay the convertible not the cpu, it is not Intel fault if OEMs have so high prices for very slim windows PCs. 

 

_hm
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Re: How does it renspond to the market ?
_hm   9/7/2014 5:50:57 PM
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Any way price is always double or more. Why do people pay so high?

Gondalf
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Re: How does it renspond to the market ?
Gondalf   9/7/2014 5:10:04 PM
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Come on! 280$ it is not the price to OEMs. In the worst case they will pay between 100$ and 150$ (or less). All depends on quantities.

 

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