SAN FRANCISCO — Gadi Amit, founder and principal designer of San Francisco-based firm NewDealDesign, kicked off the inaugural Designers of Things (DoT) conference here in San Francisco this week, setting off a discussion that echoed throughout the day about the Internet of Things (IoT), wearables, and 3D printing panels and presentations: matching rational (or business) factors to emotional (or human) factors as we progress with design.
Amit has a deep personal perspective on the subject from his work on iconic products, including FitBit, Lytro Camera, and Google's modular and 3D printed Ara phone.
What he notes in our wearable progression thus far is data versus experience. Google Glass, as an example, is an excellent product development achievement but offers the wearer a less than smooth user experience, often putting the design emphasis on the collection of data not the quality of use.
“The biggest challenge we have is moving away from ‘smart’ devices to ‘wise’ devices,” he said, stating it’s not enough to collect data; there’s a need to analyze that data for the benefit of the user to create a truly personalized device.
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