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Imagination Takes On Nvidia

11/3/2014 11:05 AM EST
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docdivakar
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Re: Good luck with that
docdivakar   11/6/2014 2:23:17 AM
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@Rick: you are right, between AMD & nVidia, there is already saturation in number of players for what is increasingly becoming lower margin GPU business. Each of these two have had design wins in gaming devices like PS2, etc. I don't gather from the article how  Imagination is positioning its chips to compete in this context.

MP Divakar

Denis.Giri
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IP vs chip company?
Denis.Giri   11/5/2014 3:35:51 AM
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"The key difference is that Imagination is an IP supplier rather than a chip company"

nVidia announced they were ready to license their GPU cores in 2013. It's not that simple anymore...

nickflaherty
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Re: Good luck with that
nickflaherty   11/4/2014 7:11:06 AM
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Indeed - but a MIPS control plane with large PowerVR data plane array? Maybe not for a supercomputer but it definitely has some potential in the graphics cards where PowerVR is popular and it's about the APIs - and NVIDIA customers have been  using these as algorithmic accelerators.

There are definitely high end MIPS customers who will be looking at how they use GPUs for the grunt processing in late 2015 and 20-16 - OpenCL can also help there to give a common progamming enviornment, so we cuould see that as an embedded device in that timeframe. That's why Jim was not mentioning particular customers.

My guess (and it's purely a guess) would be a 4K or 8K ultra HD chip using an array of PowerVRs. But I still wouldn't rule out a server chip like that which would look very much like a supercomputer from 2005!    

rick merritt
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Good luck with that
rick merritt   11/3/2014 9:58:56 PM
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Is this a sign of mobile saturation? core hubris?

I'm not sure there's much daylight between AMD Radeon and Nvidia in graphics.

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