SAN FRANCISCO — The consumer electronics world has just got some much-needed clarity on 4K Ultra High Definition TV — usually defined as 4K TV beyond 3840x2160 resolution.
In parallel, the industry now faces a fresh format battle brewing over High Dynamic Range technology (widely deemed essential to making a 4K TV look even better) and the usual issues associated with intellectual property rights.
There are six things you need to know if you really care about 4K and HDR.
1. What exactly is a 4K TV?
Let’s start with 4K.
If you’re an early adopter, you might have already bought a 4K Ultra High Definition TV. After the Consumer Electronics Show last week, though, you may be finding out that your new TV isn’t actually “Ultra HD Premium.”
The UHD Alliance, an industry group with 35 member companies, came to Las Vegas last week, and rolled out a set of new specifications called “Ultra High Definition Premium,” and a ‘Good Housekeeping’ logo for products and services that comply with the spec. The group’s recommended performance metrics include resolution, high dynamic range (HDR), peak luminance, black levels and wide color gamut.
The new spec actually clarifies the definition of Ultra High Definition. This is something “premium UHD” panel makers wanted but the Consumer Technology Association (formerly known as Consumer Electronics Association) never did,” according to Richard Doherty, Research Director of the Envisioneering Group. “So, the UHD Alliance stepped up and gave them what they wanted… Others can now aspire to meeting the criteria.”
Myra Moore, president of Digital Tech Consulting, said, “Ultra HD Premium defines the elements and criteria of what most industry players think is necessary — other than 4K — to differentiate and prompt consumers to upgrade their TVs and content.”
6 things to know:
#1: What exactly is a 4K TV?
#2: Different flavors of High Dynamic Range?
#3: Are players coalescing?
#4: Why HDR?
#5: Silicon is coming
#6: Impact on the broader market