SAN JOSE, Calif. – The Electronic System Design (ESD) Alliance named veteran venture capitalist Lucio Lanza to its board of directors in another step to reinvigorate the EDA sector’s trade group. Last month the former EDA Consortium re-christened itself the ESD Alliance and expanded its mission to include semiconductor intellectual property, embedded software and advanced chip packaging.
The 27-year-old group aims to grow beyond in its traditional focus on the $15-20 billion market for design automation software and its current roster of 40 member companies. “We were so focused on silicon we forgot to consider silicon was just one part of design,” Lanza told EE Times.
The expanded charter comes at a time when advances in semiconductors are coming more slowly and at higher costs. “We have been looking at Moore’s law and the exponential growth of silicon for 50 years and we loved it -- what a ride,” said Lanza.
“Even of silicon growth slows, the growth of innovation in electronics is going up,” he said. “Systems are getting into different sectors of society and their complexity and variety are going up -- that’s an exponential that you could call a law,” he added.
Lanza said he agrees with the ESDA’s decision to expand into IP, packaging and embedded software, areas also ripe for new startups. “There’s a no-man’s land between hardware and software and people aren’t doing a great job of optimizing that,” he said citing the need for more work on SoC and embedded software.
As for the move into IP, he noted ARM’s chief executive, Simon Segars, is already on the ESDA board. “He is Mr. IP,” he quipped.
Lanza received the Phil Kaufman Award for distinguished contributions to EDA in 2014. Since 2008, he has been a general partner of Radnorwood Capital, LLC, an investor in public technology companies, in addition to his role at Lanza TechVentures, an early-stage venture capital and investment firm that he founded in 2001.
— Rick Merritt, Silicon Valley Bureau Chief, EE Times