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Synaptics Calls for Voice Standards

CEO says emerging market lacks ease of use
7/31/2017 00:01 AM EDT
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stevencarters
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Re: won't happen, leverage existing ecosystems.
stevencarters   8/2/2017 4:05:52 AM
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There won't be a standard because companies don't want it. Why should Google and Amazon come together to form a common platform? It's in neither's interest. It's clear that smaller players such as Synaptics wants it because it enables them to leverage existing ecosystems.

Doug_S
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Re: ...
Doug_S   7/31/2017 5:30:20 PM
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STBs have plenty of future. Smart TVs don't get updates beyond a year or two, and before long API rot means it will no longer handle something you care about like Netflix, or some new service will come along that it won't handle.

The 'smart' in smart TVs is 100% wasted money, because it is obsolete 3-4 years after purchase, while a TV has a much longer useful life than that. They should drop the tuners and sell them as 'displays', the ones sold today in the US with ATSC 1.0 tuners will need a set top in a few years when ATSC 3.0 begins to roll out for the growing number of cord cutters who use antennas - and who will want the gen 1 ATSC 3.0 tuners if they are as awful as the gen 1 ATSC 1.0 tuners?

realjjj
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Re: ...
realjjj   7/31/2017 3:52:46 PM
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Yeah it was my comment that gave you the idea.

The market might be growing and Chromecast was one of the better ideas out there but depends how far ahead you look. The shift from dumb displays to smart ones has enabled this opportunity with external or internal smarts but how long does it last. I suppose there is a question here about competing in TVs if the market shifts away from STBs. Anyway, ultimately it depends on TVs and can TVs survive glasses? They really can't so the next question is when do glasses start to kill every other display around. Glasses are 360, full field of view, high res and cheap at maturity given the size of the display so no X feet display can stand in their way in the long run.

STBs as the central brain of a smart home in the short term (followed by robots)  i would have agreed a few years ago but maybe that has shifted already as speakers took the lead. Some "speakers" might have an LCD or a projector (with 3D touch?) and ok i suppose that's a market but can they compete with the much bigger guys in the SoC area and is it really about just that? And they would need connectivity , likely even 5G in the long run.

With touch controllers and display drivers they glued them together for TDDI, fingerprint should follow and maybe facial recognition or voice, w/e the industry decides it needs. So one would expect that this buy is tightly linked to all else somehow. Anyway Synaptics usually has more interesting strategies than most so it will be fun to see what they do next.

rick merritt
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Re: ...
rick merritt   7/31/2017 3:17:47 PM
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Hi realjjj. I think it was your curiousy about these Synaptics deals in a comment a few weeks ago that motivated me to go do this interview. I'd love to know who you are!

We didn't go too deep into the subject, but when I asked Rick Bergman if set-tops were a dying market he said he didn't see it that way. In his view its a large fairly sustainable market. The Android piece Marvell has was a growing portion of it. And it is all an extension of his available market.

Given smart home products in general are a big focus for the company having the video components seems like a good idea. Several companies have talked about voice interfaces being fine but some apps need a display too. Having dislay drivers and video processors is a natural extension no matter how systems products evolve.

 

realjjj
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Re: ...
realjjj   7/31/2017 1:21:32 PM
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Aside form what's mentioned in the article, do you have any idea what's the strategic importance of the Marvell segment?

Synaptics in the past bought twice in display driver and that's gonna work out due to TDDI even if they lose Apple short term , then fingerprint and that was obvious. They also acquired a thin keyboard technology that seems to have failed but it was easy to see the point there too.

STBs have no future, TVs are going smart (and nobody likes them) and then TVs go away so what segments are the aim here, how do they integrate it with their other products as they kinda like to go from 2 to 1 and kil the competition that can't follow. Are they looking at it as audio+video+other sensor data and they do all in one for both UX and biometrics? Ok that maybe makes sense but not sure how this buy was best for such a goal.

rick merritt
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Re: ...
rick merritt   7/31/2017 11:08:19 AM
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Thanks for the catch. I updated the story.

realjjj
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...
realjjj   7/31/2017 5:51:32 AM
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The Conexant acquisition closed last week.

JChMathae
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I am the master
JChMathae   7/31/2017 4:49:12 AM
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and I want to be understood by my machines, and not having to learn their pseudo-natural language understanding limitations...

IraRal
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won't happen
IraRal   7/31/2017 12:58:19 AM
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There won't be a standard because companies don't want it. Why should Google and Amazon come together to form a common platform? It's in neither's interest. It's clear that smaller players such as Synaptics wants it because it enables them to leverage existing ecosystems.

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