"I was depending on the media coverage from the Demo Day, which was
very disappointing," said Baddeley. "My company was just one
person--me--and I had just spent three months in China at HAXLR8R, so I
didn't have any media materials prepared and my video presentation was
not very good."
[Click here to register for DesignCon 2013, April 22-25 at the San Jose McEnery Convention Center. Options range from an All-Access Pass -- which includes Black Hat (security) Conference Session to Free Expo Admission].
Subsequently, both Portable Scores and Nomiku
decided to try crowd-funding at Kickstarter. Both companies launched
their Kickstarter campaigns on the same day, but the resemblance stopped
there, because within 30 days Nomiku had raised over a half million
dollars--almost three times the amount for which they were asking--while
Portable Scores failed to meet its goal of $200,000.
analysis is that our Kickstarter failure was not a result of weakness in
Portable Score's product, but a direct result of not enough media
attention--you need to generate buzz to persuade people to make pledges
on Kickstarter. We have fixed that now by continuing to refine the
product, get working prototypes out to beta-testers and put together a
professional marketing campaign for our second attempt at
crowd-funding," said Baddeley.
Portable Score's DigiTally scoreboard has different remote control screens. Shown here is one for interval training, where people work out for a short interval, then rest before another burst.
Besides Kickstarter, there are now
about a half dozen alternatives including Fundable, Microventures, and
Indiegogo, from which Portable Ventures can choose for its second stab
at crowd-funding. Plus there are a number of case studies revealing the
psychology of why people make pledges, which Baddeley hopes to emulate
to multiply Portable Score's chances this time around.
started, only a few projects had ever raised more than a few hundred
thousand dollars, and they were the outliers--not many people knew much
about what it really takes to make a Kickstarter project successful,"
One successful project Portable Score is
emulating this time around is the Pebble E-Paper Watch, which only had a
goal of $100,000, but instead raised over $10 million. "After talking
to Pebble, I found out it was a good thing they raised $10 million,
because they say in retrospect there was no way they could have
successfully completed the project if they had only raised $100,000,"
By following the examples of Pebble and other
successful Kickstart projects, Portable Scores is prepared this time to
succeed at crowdfunding too. It has hired a marketing expert to work
full time alerting online new outlets during the entire crowd-funding
period. Portable Scores also now has multi-faceted press kits with
high-quality images and is planning a high-quality video that makes it
easy for new outlets to write about Portable Score's crowd-funding
Session info: Why I Failed Kickstarter and My Friends Didn't
on Wednesday, April 24 in San Jose, Calif.
Conference Home Page: Design West 2013
(April 22-25, San Jose, Calif.)