“Of course, our handset customers are equally skeptical, when it comes
to the performance of CPU/GPU performance of our chips. So before they
decide to use our chips, they run a test. They use, for example,
Geekbench, an application designed to offer a comprehensive set of
benchmarks to quickly measure processor and memory performance,” said
Li. “Our 1-GHz low-cost smartphone platforms can process data as fast as
that of iPhone 4. Our Geekbench score is as high, or even better than
that of iPhone 4.”
MediaTek vs. Spreadtrum
both MediaTek and Spreadtrum are carving up what appears to be an
explosive mid- to low-end smartphone market in China, what’s
Spreadtrum’s game plan to compete against MediaTek?
“That market is so big that the two companies can comfortably coexist,” said Li.
not quite. Spreadtrum leads in China Mobile’s TD-SCDM-based smartphone
market with its single-core smartphone platforms. The company is said to
have had more than a 50 percent market share among China Mobile’s
TD-SCDMA handsets in 2012. Spreadtrum is expected to hang onto a
similar 50 percent share also in 2013. MediaTek focuses on the mid-range
smartphone market, armed with its dual-core solution. More important,
MediaTek leads in non-China Mobile segments with its WCDMA solutions.
is finally ready to move into the WCDMA market sometime between the
second and the third quarter this year, according to Li. “Our first
product will be using a 40-nm process, but we are quickly moving to a
28-nm process by Taiwan Semiconductor Manufacturing Co. in the fourth
quarter.” Spreadtrum’s first WCDMA-based smartphone chip will be based
on a single core. But the company plans to jump to a new quad-core
solution in the fourth quarter, Li said.
No dual core?
address that later. But for now, we see the dual-core market is a busy
area, very crowded. We want to pick a spot to move into the quad-core
Competing with MediaTek on the WCDMA market
won’t be easy. But “whatever number of WCDMA chips we can sell this
year, we will be contributing to what used to be a zero market share for
us,” said Li.