I couldn't agree more with "Hold fewer, shorter, smaller meetings." Standing only meetings are even better. I have often come across managers who use meetings to do their thinking by others that they should have done by themselves in the first place!
"Intel Inside" was successful while it lasted. Now a days, it is a survival challenge for that message! Intel still doesn't play significantly in handheld computing market. I wonder what Mr. Dave House would do in today's state of the computing market.
I agree doc divakar on both counts...standing meetings are great, never last more than 30 mins in my experience...and Intel need to get "outside", "inside" was nice while it lasted but they probably need to start building more integrated products going forward...Kris
Not many companies could throw around such a negotiations tool as a $125 million check. One interesting aspect is that, while Intel obviously reaped great rewards for the "Intel inside" program, I think it did a lot to make AMD a household name too.
When the Genuine Intel inside campaign had started, I remember visiting an Intel competitor in Silicon Valley. All the gals had on this interesting tee shirt and it looked just like the Intel add except it said "Genuine Attitude Inside" I liked. that.
From a design engineers perspective"intel inside" was a game changer. In put the user/consumer in the design chain. Up until that time design engineers were able to go away and make all the decisions with respect to the components they would use to achieve the required function. From "AD-intel inside" somebody outside the design chain was involved in determining component selection, imposing a new design constraint. Perhaps a closer to home and different view of "branding to consumers".
I'd say the Intel Inside campaign was the most successful markting campaign in the history of the semiconductor industry. Isn't that beyond dispute? Prior to that campaign few new or cared what processor was in their PC. But once the consumer was trained to look for the Intel Inside logo, all bets were off.