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Mobile IC Vendors to Alter Automotive SoC Market

10/8/2013 09:30 AM EDT
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tektonikshift
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Mobile platforms in the drivers seat (could not help the pun, sorry)
tektonikshift   10/8/2013 1:23:35 PM
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Junko,

Good theme - "Auto industry dealing with Mobile technology".  This story has lots of legs....hope to see more on this subject from EETimes.

Consumers want seamless interfaces between their 'smart' device(s) and other info intensive devices.  

The Mobile technology flywheel will push auto industries to rethink their design approach. 

Look for NVDA and QCOM to have bigger and bigger presensce in Auto industry. And of course Samsung Semi, Intel and other mobile platform vendors. 

 

-Tek

junko.yoshida
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Re: Mobile platforms in the drivers seat (could not help the pun, sorry)
junko.yoshida   10/8/2013 7:54:16 PM
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Thanks, tektonikshift.

I agree. I think this battle -- mobile vs. auto -- has barely begun. I believe that the automotive industry is facing many issues on so many levels when it comes to "the seamless interfaces"  as you put it.

junko.yoshida
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Re: Mobile platforms in the drivers seat (could not help the pun, sorry)
junko.yoshida   10/8/2013 7:55:29 PM
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@Tek, by the way, I loved your pun. I should have used THAT for the headline!

boblespam
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Re: Mobile platforms in the drivers seat (could not help the pun, sorry)
boblespam   10/9/2013 8:11:33 AM
You have to make a difference beetween pure infotainment systems (typically centerboard systems) and digital dashboard displays. For the first, car manufacturer are now ready to accept newcomers, but for the second where safety and product availability over 10 to 20 years are a must, they still prefer the good old automotive qualified companies like Freescale, Fujitsu and the others you mentioned.

By the way, you forgot TI who was the first (me think) to transition from mobile to automotive with its OMAP SoC.

I rememember Philips who did something similar 15 years ago when he derived his Trimedia TV processor to an automotive multimedia processor.

junko.yoshida
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Re: Mobile platforms in the drivers seat (could not help the pun, sorry)
junko.yoshida   10/9/2013 7:55:17 PM
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@boblespam, you wrote:

You have to make a difference beetween pure infotainment systems (typically centerboard systems) and digital dashboard displays.



That's correct. And yet, that line between infotainment and digital dashboard is blurring as more innovation is taking place in ADAS area. A lot more visual information is captured, and it needs to be distributed and displayed in an intelligent manner. It's not exactly "infotainment" but that's a fertile ground where non-traditional auto chip companies can contribute. 

 

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