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Four reasons why its 'game over' for foreign chip firms in China

6/6/2012 00:36 AM EDT
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loptide
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re: Four reasons why its 'game over' for foreign chip firms in China
loptide   6/6/2012 4:03:56 PM
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You know there's great general quality control such as when large volumes of milk is spiked with melamine (2008 and on-going). Oh, I forgot, but I don't make phone calls with milk. Never mind.

linyj
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re: Four reasons why its 'game over' for foreign chip firms in China
linyj   6/6/2012 2:56:50 PM
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The key question to answer is why RDA can enjoy 20% OPBT with 35%gross margin? If it's partly from "to be local" with supply chain, then I'd say there is some true competition margin.

SR656601
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re: Four reasons why its 'game over' for foreign chip firms in China
SR656601   6/6/2012 2:48:04 PM
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Tai is right on the money and Junko is right. I've worked during the past 5 odd years in China, competing with the likes of RDA and I can tell you first hand I couldn't have picked more major reasons as Vincent articulated here. Let me share a few personal perspectives. Whenever I returned from my long stay in China to my bay area office it was like a day and night and I was entering into a strangely out-of-touch world here in bay area. Not generalizing, but I've seen this attitude of "China phone quality is bad, they can't sustain," from so many people in semi companies here in the bay area, that I confess feeling if I am siding with the losing team. Look, it's a hard lesson to hear when you are out here in the valley but hear me on this. We crow about the cheap quality of Chinese-made phones, but how many of us really think that it is really bad? How many actually used them? Have you used them in China Mobile network? The U.S. mobile service companies and phone companies have trained all of us into paying them exorbitant amounts of money for products and services and for that what do we get? Crappy service with dropped calls, and try switching phones from one network to another. In China, it is very common for the consumer to switch phones as often as they wish and China Mobile service is the best cell service ever I've experienced in all the world. How about that for better consumer experience? I guarantee you, you take one of these high quality iPhone/Android phones with a reasonable, 300Yuan phone from China and compare the consumer experience in AT&T network, you would be hard pressed to find many differences. Bells and whistles yes but basic functionality? No difference. So when we talk about China phone quality, we need to take into account the entire consumer experience and then evaluate. As a logical consequence, when we talk about China competitiveness, we need to look at how they service the markets and why they win. SR

Mushroom in the dark
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re: Four reasons why its 'game over' for foreign chip firms in China
Mushroom in the dark   6/6/2012 2:33:06 PM
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Can't understand it. As the title says "'game over' for foreign chip firms in China". I was expecting a reaction of how it was wrong that almost all the western semi con companies had put all their eggs in the same basket. Does the term "monopoly" ring a bell? Honestly, are we not concerned that technology will someday be beholden to one country that can dictate its release depending on their interest and own internal policies?

junko.yoshida
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re: Four reasons why its 'game over' for foreign chip firms in China
junko.yoshida   6/6/2012 2:15:47 PM
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Judging from the comments posted here, I realize that a lot of people are still stuck in the last decade -- when we all believed that China's products equal poor quality. That may have been the case in the past, but I think it's time to rethink that. Not all products made in China are buggy. There were times when anything made in Japan was synonymous to cheap products in poor quality.

yalanand
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re: Four reasons why its 'game over' for foreign chip firms in China
yalanand   6/6/2012 10:55:58 AM
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@rick.merritt, what exactly you mean by the two will have to meet in the middle? Do you think the two will eventually tie-up to face the market challenges ?

yalanand
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re: Four reasons why its 'game over' for foreign chip firms in China
yalanand   6/6/2012 10:46:44 AM
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People don't prefer buying chinese goods because they aren't sure about the quality of those goods. China creates low-cost product but by compromising quality.

sunny565
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re: Four reasons why its 'game over' for foreign chip firms in China
sunny565   6/6/2012 7:14:55 AM
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This interview clearly shows how they care about the quality of their products. I'm just not sure if that's how you should build a successful company anywhere!!!

PoseTech
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re: Four reasons why its 'game over' for foreign chip firms in China
PoseTech   6/6/2012 6:26:03 AM
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Of course they can pump out a new phone every 3 months with 5 to 10 people but the question is do you want to use it knowing that it is going to breakdown when you most want to use it? They don't care if the product is buggy or unstable becaues it is going to be replaced in three months. In addition, a lot of the design work are cut and copy which will of course cut down on the design cycle.

rick merritt
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re: Four reasons why its 'game over' for foreign chip firms in China
rick merritt   6/6/2012 6:06:32 AM
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Long term I don't think China can build a sustainable chip industry on its ability accept lower margins and work harder. Similarly, I don't think Western chip makers can sustain their higher margins and easier paces. IMHO the two will have to meet in the middle in a future global industry.

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