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11|27|2014 SCOTTSDALE, Ariz. -- $150,000 seems a princely sum in exchange for an elevator pitch but not when you consider the research that went into it.

11|26|2014 MADISON, Wis. – For the ailing Japanese consumer electronics giant Sony Corp., now is apparently not the time for boast and bluster. Sony is talking softly ...

11|25|2014 MADISON, Wis. — In pursuing the growing Internet of Things market, NXP Semiconductors has picked up a key technology piece that was conspicuously absent ...

11|25|2014 OSAKA, Japan — The emerging sensor-fusion controller market for smartphones and wearable devices is about to meet a new competitor -- this time out of left ...

11|25|2014 TAIPEI — MediaTek, Taiwan’s largest chip designer, has announced that it will invest 300 million yuan renminbi (US$48.9 million) in a Chinese ...

11|24|2014 SAN JOSE, Calif. — A startup founded by two teenagers is designing a parallel processor that it hopes delivers a 10x leap in performance per watt for ...

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Brian at Impulse
Opinion
In today's increasingly device-centric world, design engineers are facing a proliferation of low-end, small-screen product requirements that require big system performance.
At the company’s annual financial analyst event, Qualcomm announced its foray into the server market, a move widely anticipated after recent hires and organizational ...
A recent article, "Five Challenges to FPGA-Based Prototyping," explored some of the questions regarding FPGA-based prototyping and helped debunk the myths surrounding the ...
Estimating likely power consumption of a piece of silicon before building it is necessarily an approximate endeavor -- not quite divining the future by poking through ...
Pitching your product using an iffy benchmarking result has been done before. It’s called marketing. Calling others out for iffy benchmarking as part of your ...
As you may recall, it was close to a year ago that Plunify and OneSpin announced they were joining forces on a cloud computing environment with formal verification for ...
Qualcomm reported earnings and revenues slightly below Wall Street expectations for its fourth quarter this week, and it gave cheery guidance for its next quarter and next ...
In a recent interview with EE Times, Freescale Semiconductor's CEO Gregg Lowe talked about "cars that won't get into accidents." He said, "Imagine you have a 16-year-old ...
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Max Maxfield

Book Review: Deadly Odds by Allen Wyler
Max Maxfield
8 comments
Generally speaking, when it comes to settling down with a good book, I tend to gravitate towards science fiction and science fantasy. Having said this, I do spend a lot of time reading ...

Martin Rowe

No 2014 Punkin Chunkin, What Will You Do?
Martin Rowe
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American Thanksgiving is next week, and while some people watch (American) football all day, the real competition on TV has become Punkin Chunkin. But there will be no Punkin Chunkin on TV ...

Rich Quinnell

Making the Grade in Industrial Design
Rich Quinnell
13 comments
As every developer knows, there are the paper specifications for a product design, and then there are the real requirements. The paper specs are dry, bland, and rigidly numeric, making ...

Martin Rowe

Book Review: Controlling Radiated Emissions by Design
Martin Rowe
1 Comment
Controlling Radiated Emissions by Design, Third Edition, by Michel Mardiguian. Contributions by Donald L. Sweeney and Roger Swanberg. List price: $89.99 (e-book), $119 (hardcover).