How to Drive More Product Innovation with Embedded Software

Overview:
Products today rely more than ever on electronics and software for innovation and market differentiation. Even traditionally mechanical products like auto parts now include software. This shift has driven higher levels of product development and engineering complexity.

In this webinar, Jim Brown, President of Tech-Clarity, will discuss how the role of software in products is changing. He will share the challenges most organizations face as they increase the amount of software in their products. Finally, he will outline a PLM approach that allows companies to move beyond these barriers to more rapid innovation through software. Matt Klassen will then discuss some practical examples of manufacturers that are differentiating their products with software today. 

Attendees will learn:
- The biggest challenges that face organizations that build software intensive products
- About managing change effectively in products
- How taking a systems approach benefits product development
- Tips to enable software driven innovation

Presenter:
Matt Klassen, Product & Solution Marketing Manager, PTC
Matt Klassen is the Product & Solution Marketing Manager for the Integrity Business Unit at PTC. In this role, Mr. Klassen is responsible for leading the effort to create, package, market and sell solutions built on Integrity, a PTC product. Integrity is the leading Software System Lifecycle Management (SSLM) solution that manages all software system development processes and connects all software engineering artifacts. With over 10 years experience in implementing, selling and marketing ALM & SSLM software solutions, he brings a wealth of knowledge and a history of success to the role.

Starting his career as a software developer in a large IT organization and then moving into software architecture and software management roles gives Matt a solid foundation for understanding ALM from end to end. From there, Matt moved to Rational Software, one of the pioneers in the ALM business. He helped them build their Pacific Southwest business by serving in several positions including Technical Engagement Manager, Technical Sales Manager, and Worldwide Marketing. Matt went to Borland in 2005 to help build and their ALM business and led the charge to launch their Requirements Definition and Management Solution and then later Borland Management Solutions. His technical knowledge and expertise in the process areas across the software delivery lifecycle gives him credibility with audiences of all levels and enhances his ability to create relevant solutions for customers that solve real business problems. He is currently leading the effort to understand the Integrity Business Unit's opportunity to help clients better manage their software delivery efforts and gain key visibility needed to improve the value they deliver to the business.