Communications Designline Blog
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cdhmanning
Voice quality is surely determined by market forces. Would people be prepared to ...
cmathas
This report said that in eight seconds of viewing stalls, people abandon. I ...
Where’s your mobile video viewing frustration level?
Carolyn Mathas
6/14/2012 10:07 AM EDT
When do you finally throw your hands in the air and abandon mobile video viewing and downloads? According to Flash Networks’ Harmony Analytics Platform, subscribers that experience eight or more seconds of viewing stalls were 73% more likely to abandon viewing based on frustration. The study also reveals that an unleveled bandwidth playing field based on traffic congestion is partially to blame.
The study naturally was undertaken to figure out which optimization techniques such as dynamic rate adaptation, adaptive bit rate optimization, and multi-level transcoding would ensure smooth viewing so that Flash could implement the solution.
The Harmony platform pinpoints traffic congestion, affected subscribers, and the user experience of subscribers so that operators can manage service more promptly and proactively. It then reallocates bandwidth based on real issues of subscribers. Pretty cool.
I wish that someone would attack plain old mobile phone call quality, which seems to me to be getting increasingly worse—that’s where my frustration is—how about you?
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cullenjp53060
6/19/2012 12:18 PM EDT
I agree totally. I am not sure what regulations were enforced to maintain voice quality on the old swithced network but it does not seem like that same requirements are being maintained.
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cmathas
6/19/2012 3:16 PM EDT
This report said that in eight seconds of viewing stalls, people abandon. I don't believe it takes me that long - what about you?
On the voice side, I wonder how much worse it will have to get? Remember when people jumped from one company to another based on quality? Now the question is go where?
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cdhmanning
6/22/2012 4:20 PM EDT
Voice quality is surely determined by market forces. Would people be prepared to pay twice as much for higher quality calls?
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