There are times when you just have to scratch your head and ask – what were they thinking? One of those events happened at DAC this year. They invited the 49ers Gold Rush Cheerleaders to perform before the keynote and award session on Tuesday – an event that I am pleased to say I missed because I had more important things to do. I did however listen to the keynote which was much more interesting.
The DAC website put a page up about it, which has since been removed, but with the Internet, nothing goes away. Paul McLellan wrote the blog in which he said “Here's a reason to get up early on Tuesday. The general session and award presentation at 8.30am will feature the 49ers Gold Rush Cheerleaders.
I have a friend who used to have field level season tickets which were somewhat frustrating. When things were going on at your end of the field they were really up-close, but when the play was at the other end it was impossible to see. But every so often the Gold Rush performed right in front of us. And on Tuesday morning they will be right in front of us in rooms 102/103.”
What do scantily clad women have to do with DAC? Peggy Aycinena rightfully kicked up a storm. Is it any wonder why so few women want to be in this industry? We objectify them and we tell them that they are only good to entertain us before the men strut their stuff. We are, or at least should be, better than that. There is no room left for sexual discrimination or objectification of any kind.
Maybe it is because I am English, but I can’t understand the purpose of cheerleaders anyway. Is it because American football is so boring that it needs some real entertainment, or that someone has to be athletic while the players catch their breath? Don’t get me wrong, I have watched cheerleaders and what they do can be amazing – it is a highly athletic activity requiring strength, skill, coordination and trust. Maybe the players should be required to wear the same costumes as the cheerleaders. That may change some thinking.
Don’t let Peggy be the only cheerleader for equality in our industry. Speak up whenever you see discrimination at work!Brian Bailey
– keeping you covered
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