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IDontUseTheForumSoWhyAmIForcedToMakeANickname

12/12/2012 1:03 PM EST

It's all about keeping your brand name, front and center in the eyes of the ...

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SylvieBarak

12/10/2012 2:28 PM EST

If it aint broke, don't fix it?

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iPhone 5S pictures leaked?

Sylvie Barak

12/7/2012 1:08 PM EST

Just two months after the long anticipated release of the iPhone 5, new pictures have surfaced on forums claiming to show the iPhone 5S.

The images, which were leaked on a forum run by iPhone5parts don’t show much more than the exterior casing of the phone, which unsurprisingly looks almost identical to the iPhone 5. Rumors have been swirling that Apple intends to launch a slightly upgraded iPhone in early 2013, as the firm speeds up its product cycles to compete with Android rivals like Samsung.

The pictures show the back cover of an iPhone with a prototype serial number and different screw placement.



UBM Tech Insights analyst and teardown expert Allan Yogasingam said it was hard to determine how reliable the product leak was, as Apple is notorious for running a tight ship at the design level. But once products start being prototyped and manufactured, the same level of security does not apply.



“We’ve seen leaks of this nature before, as parts of the iPhone 5 were shown to the public months before the actual handset surfaced,” said Yogasingam.



He added that in the case of these specific photos, it was indeed very possible that we could be looking at the casing of the iPhone 5S because the “S” series of handsets are usually minor iterative improvements on the previous generation; usually at the internal level.

Yogasingam said he would expect the 5S to feature a processor that improves upon the Apple A6X, and that the updated model could be the first Apple handset to feature a quad-core CPU and quad-core GPU making it more in line with the handsets currently offered by Samsung (Galaxy S3) and others using quad-core Nvdia Tegra 3 application processors.



It’s also believed that Apple may opt to integrate a better camera, wireless charging capability and NFC in an updated model.

This may be good news for Apple fans, some of whom were mildly disappointed by the relatively small upgrade they felt the iPhone 5 offered from the iPhone 4S.

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Paul Boldt

12/7/2012 1:55 PM EST

As a quick note ... I am not sure if "A6X" is a typo because the iPhone 5 uses an A6 not an A6X. The "X" processors are appearing in the 10" iPads. Paul

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Doug S

12/7/2012 3:38 PM EST

Seems like this would be too early for a model that would be debuting next fall. There are rumors about a spring release of a 5S, but that seems too quick. Not sure why they would release so soon for incremental improvements.

Given the T-mobile announcement and the ongoing negotiations with China Mobile, I think it would be more likely this is a different SKU of the 5 designed for one of those customers.

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IDontUseTheForumSoWhyAmIForcedToMakeANickname

12/12/2012 1:03 PM EST

It's all about keeping your brand name, front and center in the eyes of the public. If apple didn't release these pictures then the masses will start to think about other option ... and possibly purchase them instead.

By keeping up the illusion of new and innovated releases, apple keeps the mind of the people (?lemmings?) focused on themselves and not android or BB or windows 8. Lets face reality ... apple may have taken the lead out of the gate, but they have lost wind in the backstretch. The other phone makers have equaled and in many cases surpassed apple in quality, usability and design. If the enormous profit margins are to continue then you need to keep people using apple products. Luckily for apple, their marketing prowess has kept them ahead, but the masses are slowly educating themselves thus eroding apple's market share. To keep people interested, you need to tease them ... the pictures are a good start.

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ChipConnoisseur

12/9/2012 6:25 PM EST

No surprise here. iPhone 5S will look identical to iPhone 5. Apple is being boring once again.

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SylvieBarak

12/10/2012 2:28 PM EST

If it aint broke, don't fix it?

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