In what appears to be an institutional attempt to patronize and condescend to women everywhere, the European Commission’s marketing team has released a YouTube video of a group of giggly girls in lab coats, apparently manicuring their way to a science degree.
No, seriously, this is the European Commission’s attempt at attracting more women into scientific fields, take a look:
Yes…. “Science…it’s a girl thing!”
Please excuse me, I need to find a bucket.
“Good Lord. What is that, the "science" of makeup?” asked one female commenter after viewing the video, adding sarcastically, “I don't know about you, but I always wear my highest heels when working in the lab.” (Personally, I wouldn't be seen dead soldering circuits without a perfect manicure... it would just be a huge no-no...)
“They clearly meant well, but... yeah,” added a male technology journalist in response.
Now, I'm not saying the EC is inherently sexist. It’s not. It even has a female vice president (Neelie Kroes) responsible for the Digital Agenda for Europe.
What I am saying is that this marketing video certainly smacks of a lack of the role of women in today's workplace. And that's shocking, to say the least.
I’ve emailed the spokesperson at the EC and am currently waiting for a comment. I’ll update the story if I get one.