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The color of white

nic mokhoff

6/17/2009 9:57 AM EDT

There's a lot to be said about predictions. Color them red. Then there is a lot to be said about being part of a fad. Color that green. Sometimes it's better to start over on a white canvas.

The "iSuppli: Gear costs to derail Moore's Law in 2014" story brought out an interesting reaction from an IBM program manager.

He calls for brainstorming on the kind of special applications that might make use of finer geometries and would justify the investment of chasing Moore's Law. Alternatively, he lists current applications like medical instrumentation, space exploration, oil drilling as apps that might not need denser chips.

Maybe chasing Moore's Law is not for everybody?

Samsung held an event in the Big Apple to outline the company's eco-friendly technologies.

Samsung's green strategy covers the gamut of this electronics powerhouse: from LED backlit TVs to memory chips that enable longer battery life and sleeker designs for today's mobile phones and netbooks.

We are becoming used to having consumer electronics companies hype up the "green" effect of their products. But now Samsung is claiming clean semiconductor devices: LEDs that save LCD backlighting power, and low-power DRAMs that consume "less" power than those of rivals.

I get suspicious about predictions that have a red stop sign at the end of a timeline. And I don't like being led astray by "green" companies looking to ride the latest cool wave.

Let's stick to facts and use a clean white board to design power management solutions in practical applications that can be used today.

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