"It is rare to test two or three automotive controllers in current systems, but this software can test a thousand controllers," said Graham Hellestrand, chief executive and founder of the company. "We think it's scalable to run across 10,000 computers," he added.

Hellestrand, an IEEE fellow and serial entrepreneur, talked about his company's achievements in a video interview in the EE Times studio in San Francisco. In a separate video, he shared his elevator pitch for the startup. "The entire industry is becoming model driven using executable models," Hellestrand said.

http://www.youtube.com/watch?v=8ctIxOIPlZ4