News & Analysis

'Green' portfolio drives GE revenues

Gina Roos

10/21/2008 2:07 PM EDT

'Green' portfolio drives GE revenues
Fairfield, Conn. — GE has announced that revenues from its energy efficient and environmentally-friendly products and services, under the company's ecomagination initiative, will increase 21% to $17 billion in 2008, while GE's annual investment in clean technology research and development will surpass $1.4 billion.

Revenue growth is derived across GE's product portfolio ranging from GE Aviation's advanced GE90-115B and GEnx jet engines to GE Energy's products including wind turbines, photovoltaic cells, and Jenbacher engines. Augmenting the company's ecomagination commitment are new projects that include recent investments by GE Energy Financial Services in solar power company Soliant Energy, completion of large solar installations at HP's printing technology research and development facility in San Diego and at a Toyota parts center in California, and an equity investment in Spanish solar power developer Fotowatio.

"There is a green lining among the current economic storm clouds and GE customers and investors are benefiting," said GE chairman and CEO Jeff Immelt, in a statement. "Cleaner innovation and technology resonate in the marketplace, while we slash our own energy and water costs and emissions, further strengthening GE's competitive position and the advantage GE offers to its customers."

Introduced in May 2005, ecomagination is GE's commitment to develop technologies that help customers address their environmental and financial needs and help GE grow. In addition to the $1.4 billion investment in cleaner technology R&D, GE's ecomagination commitments for 2008 also include reducing greenhouse gas emissions, which will be reduced by about 8 percent from the 2004 baseline; improving its operations' energy efficiency, which translates into an energy cost savings to date of $100 million, and reducing global water use by 20 percent from 2006 to 2012.

GE offers 70 ecomagination-certified products, four times the size of the 2005 portfolio. New partnerships with Google (on development of the Smart Grid) and projects like GE Global Research's rapid development of next-generation renewable technologies are expected to expand the pipeline.

See related articles: GE invests in Soliant Energy

GE restarts N.J. power plant after repairs, environmental system installations


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