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Robotics Developer

8/3/2010 10:37 AM EDT

Intersil will be successful if they offer value and differentiation in products ...

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sranje

8/3/2010 10:18 AM EDT

For more in-depth information on that subject see the article at:
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Intersil: Analog contender or pretender?

Mark LaPedus

7/8/2010 2:53 PM EDT

MILPITAS, Calif. -- Intersil Corp. has taken steps to break out of the pack and become the next $1 billion wonder in analog, but many wonder if the chip maker is a contender or a mere pretender?

Intersil, based here, has implied that it is a contender, as the self-proclaimed ''smallest of the 'Big 6’ analog chip makers” intends to move up the ranks, boost its brand, and, ultimately, resolve its identity crisis.

As part of its plan, the company is moving into new markets, changing its product mix and accelerating its acquisition strategy. However, some believe that Intersil itself could possibly be a takeover target over time.

On the product front, it remains strong in the PC power management segments, but it is scrambling to fill out pieces of the signal chain. It is quietly developing a new line of data converters, LED drivers, system-level power management ICs, among other parts. And as part of its ''asset-lite’’ or ''fab-lite’’ strategy, it is also working with its foundry partners to make its initial foray into the 300-mm era.

Business is booming for Intersil and the rest of the analog crowd. After a miserable downturn in 2009, ADI, Intersil, Linear, Maxim, National, On Semi, TI and others are seeing a surprising but welcomed recovery. Since the beginning of the year, vendors have experienced shortages and extended lead times.

In May, Intersil raised its second quarter financial outlook. Dave Bell, Intersil’s president and chief executive, recently said the company would reach a $1 billion revenue run rate on an annual basis by the end of 2010--a year earlier than his original prediction. For the year ended Jan. 1, 2010, the company’s net revenue was $611.4 million, a 21 percent decline compared with $769.7 million reported for fiscal 2008.

''When I made predictions about us reaching a $1 billion run-rate at last year’s analyst event--when we were in the depths of the downturn--people thought I was certifiably insane. Not a single person believed it,’’ Bell told EE Times at the company’s headquarters here. ''It looks like we will’’ achieve those goals in 2010.

Still, there is much work to be done at Intersil, including an effort to propel its brand in the same breath as ADI, Linear, Maxim, National and TI. Intersil ''doesn’t have the brand awareness that many of our competitors have. There is a good reason for that. The company has gone through (various changes) in its evolution,’’ Bell said.

Thanks to the growth trends--coupled with its recent acquisition of chip maker Techwell-- ''I think the company will succeed in their goal’’ of reaching the $1 billion run-rate level, said Doug Freedman, an analyst with Gleacher & Co.

''We continue to believe that Intersil has been able to capture share, particularly within power management, through this current cycle, as competitors' lead-time issues (i.e. Texas Instruments and On Semiconductor) have yet to meaningfully reverse course,’’ Freedman wrote in a recent report.

But others appear to be taking share away from Intersil in some segments. For example, Linear Technology Corp.’s ''low lead times (four to six weeks) likely drove share gains, versus tighter competitors like Maxim and Intersil,’’ said Craig Berger, an analyst with FBR, in a recent report.

According to Freedman, here are just some of the challenges facing Intersil: 1) Can it contain its costs amid an acquisition spree?; 2) Can the company make its recent acquisitions work?; 3) Will its asset-lite strategy continue to work?; 4) Can it fill out its product portfolio?; and 5) Can it remain independent?


''I think (Intersil) is on a list of companies that (could potentially) get acquired by Texas Instruments or someone else,’’ Freedman told EE Times, but the chances of a takeover ''are low’’ right now.

Intersil claims to be world’s sixth largest analog player. But according to Databeans Inc., the company was ranked eighth in the arena last year, with sales of $329 million, down 17 percent over 2008. In the rankings, Intersil was behind TI ($2.436 billion), ADI ($1.69 billion), National ($1.098 billion); Maxim ($1.037 billion); Linear ($894 million); ST ($497 million) and On Semi ($368 million), according to Databeans.

Databeans recently raised its projections for the general purpose analog market, which is expected to go well over $16 billion in 2010, up 29 percent from 2009. In March, the firm said this market was poised to grow 15 percent to reach more than $15 billion in 2010. Last year, the general purpose analog market posted just over $13 billion in sales, down 15 percent from 2008, according to Databeans.

Analog remains a steady market complete with a cast of colorful competitors. For example, Intersil boast a long and complex history. In 1895, Harris Automatic Press Co., a printing press hopeful, was formed. In the 1950s, that company, renamed Harris Corp., expanded into electronics. And in 1967, it acquired Radiation Inc., a manufacturer of space and military electronics located in Florida.

On another front, in 1954, General Electric Co. moved into the semiconductor business with the formation of GE Solid State. Also in 1967, a new and separate chip maker called Intersil was formed by executives from Fairchild Semiconductor in Cupertino, Calif.

Then, in 1980, GE Solid State acquired Intersil. And in 1988, Harris acquired GE Solid State, which included RCA Solid State and Intersil. In 1999, Harris implemented a restructuring program and spun-off its semiconductor business into a new company called Intersil.

Then, in 2000, Intersil filed for an initial public offering (IPO). Needless to say, the chip maker has undergone a series of changes, which has prompted a major question: Who is Intersil?

At times, Intersil has suffered from an identity crisis. Over the years, it has focused on various markets, making it difficult to track the company and its strategy. For example, Intersil was a pioneer in ICs back in the 1960s. As part of Harris, it was once the undisputed leader in wireless LAN chips. (In 2003, Intersil sold these lines to Globespan, which was later bought by Conexant.). In more recent times, Intersil has acquired no less than nine companies.

For years, though, Intersil has been a player in analog. And it moved to expand that focus via acquisition. It acquired op-amp maker Elantec Semiconductor Inc. in 2002, and smart battery and data conversion specialist Xicor Corp. in 2004.

Three years ago, Intersil acquired Planet ATE Inc., a privately-held, fabless semiconductor supplier to the automated test equipment (ATE) market. In 2008, Intersil acquired D2Audio Corp., a supplier of digital audio power amplifiers. In the same year, Intersil acquired Kenet Inc., a supplier of low-power data converters. Also in 2008, Intersil acquired Zilker Labs Inc., a privately-held, fabless semiconductor company. Zilker Labs' so-called Digital-DC technology is a mixed-signal power conversion and management architecture.

Last year, Intersil acquired Rock Semiconductor, a privately-held, fabless semiconductor company that develops integrated power management ICs. Continuing its buying spree, Intersil last year acquired Quellan Inc., a supplier in the design of high-performance analog signal processing integrated circuits.

In March, Intersil acquired Techwell Inc. for approximately $370 million. Techwell is a fabless semiconductor company that designs and sells mixed signal video solutions for the security surveillance and automotive infotainment markets. In 2009, Techwell posted a profit of $3.496 million on sales of $63.174 million.





BicycleBill

7/7/2010 10:06 PM EDT

Good article, good insight--and I especially liked its "side-trip" into to company's speckled history, goingback to the Harris days--gives us some company and industry perspective and context.

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goafrit

7/9/2010 5:37 AM EDT

I will say a contender. When people think that analog is dead, they fail to realize that the world is analog in nature and this digital abstraction we use is a mistake. In the future, we will compute with spikes and even digital is not safe. Analog will always be here, but I cannot say the same of digital. Your brain works on spikes and not digital. Nothing is digital in life. So I am bullish with them on analog

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SusieInouye

7/9/2010 11:51 AM EDT

Interesting historical perspective. Also, wanted to clarify that the revenue data reported here is for general purpose analog only. If you add in revenue for analog used in mass storage, audio, and other specific applications, Intersil's Analog revenue was more like $551M in 2009 - Susie Inouye, Databeans

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Anand.Yaligar

7/10/2010 12:29 AM EDT

Althought Intersil can be considered as contender, it is not an easy taks for this this company to challenge Analog biggies like TI and Nation Semi. Though Intersil is using the stratergy of acquiring the "statup companies" it needs to be seen how effective this decision will be.

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kdboyce

7/10/2010 1:05 AM EDT

If the intent is to challenge the analog biggies, then that is the wrong decision. If the intent is to offer analog solutions of value to a wide range of customers, then the results will depend on how well those customer needs are met. I would rank them as a contender. Growing by acquisitions can be a path so long as the strengths of the acquisitions are allowed to continue rather than being molded into the acquiring company image. Of course, it is still possible to make the wrong acquisition... :) The jury is still out, but the coming year should offer a clearer picture.

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GREAT-Terry

7/13/2010 10:43 AM EDT

Analog is a very interesting field that surely can have strong growth. When digital goes fast, nearly all the design concern goes to analog. People needs better power supply, better amplifiers, better ADC and DAC. Intersil may be right to develop more non-power but analog-rich product to secure its position and make itself in good shape. I believe giants like TI understand this as this company is also expanding its HPA (high performance analog) a lot in the past few years.

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sranje

8/3/2010 10:18 AM EDT

For more in-depth information on that subject see the article at:
http://www.petrovgroup.com/pdfs/June-21-10_Intersil_committed_to_joining_the_leading.pdf
on our site.
Boris Petrov
www.petrovgroup.com

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Robotics Developer

8/3/2010 10:37 AM EDT

Intersil will be successful if they offer value and differentiation in products to their customers or if they represent a complimentary product line to the big 5 that makes them an acquisition target. It is not clear to me at first reading, what overall direction they will pursue. The multiple acquisitions do enable growth, if the added products fit into their overall portfolio with minimal overlap. I am a big fan of choice and diversity in the analog market and believe that growth in the analog market could support another major contender.

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