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Charles.Desassure
Very good for Microsoft Corporation! Having collaborative relationships in ...
chanj
There seems to be a battle in mobile devices; Microsoft version of tablet device ...
Microsoft takes ARM architectural license
Peter Clarke
7/23/2010 4:17 AM EDT
LONDON — Microsoft has signed an architectural license agreement with ARM Holdings plc, giving the software giant access to the ARM processor architecture and the freedom to design its own ARM chips. Details of the agreement were not provided.
The companies said in a statement that the agreement extends a collaborative relationship that has existed since 1997 when the two companies started working together on software and devices across the embedded, consumer and mobile applications.
By taking an architectural license Microsoft (Redmond, Washington) gains the ability to create its own versions of chips that implement the ARM instruction set. In doing this Microsoft is following a path already followed by Qualcomm, Marvell and others. Apple is also thought to hold an architectural license from ARM (Cambridge, England) put to use in the creation of the A4 processor used inside the iPad tablet computer, but that licensing deal has not been announced publicly.
Microsoft's taking of an architectural license could be related to consumer applications, such as the X-box games console, and enterprise and server computing applications where Microsoft is known to have been looking at the use of ARM hardware inside its Bing data centers (see Microsoft job ad hints at ARM-based servers)."Microsoft is an important member of the ARM ecosystem, and has been for many years," said Mike Muller, CTO of ARM, in a statement. "With this architecture license, Microsoft will be at the forefront of applying and working with ARM technology in concert with a broad range of businesses addressing multiple application areas," he added.
"ARM is an important partner for Microsoft and we deliver multiple operating systems on the company’s architecture, most notably Windows Embedded and Windows Phone," said KD Hallman, general manager, Microsoft, in the same statement. "With closer access to the ARM technology we will be able to enhance our research and development activities for ARM-based products."
Ian Drew, executive vice president of marketing at ARM, said of the deal: "It validates a lot more of our business model and its extends our relationship with Microsoft." However, Drew declined to comment on whether the deal was multi-generational, our extended that relationship with Microsoft into the computing and enterprise sector, an area where ARM is beginning to compete against chip giant and long-time Microsoft partner Intel. Nor would Drew say how long the deal had been in existence prior to its announcement.
"It's up to Microsoft what they do with this. You will have to ask them," Drew said.
A spokesperson for Microsoft said: "No interviews are being given about this and beyond what you see in the release, no further details are being shared. Microsoft and ARM have been working together for 13 years. This agreement extends the collaborative relationship between the companies. Microsoft supports several operating systems on the ARM architecture, most notably Windows Embedded and Windows Phone."
One thing that could change the mobile computing landscape significantly would be if Microsoft would support the running of the mainstream Windows Vista and Windows 7 operating systems on ARM processors.
Related links and articles:
Analyst: ARM blocked from server market
Reports: Google buys chip design firm Agnilux
ARM, TSMC refresh partnership, aim at 20-nm



peter.clarke
7/23/2010 9:11 AM EDT
Do you see SoftARM being a collaboration that can grow to rival Wintel? And how does this make Intel feel?
Many ARM advocates loved the idea of avoiding Wintel and wanted to run open-source everything on ARM processors. Will a SoftARM axis be seen in a positive or negative light by users, investors?
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Duane Benson
7/23/2010 1:05 PM EDT
Very interesting. The article primarily focused on the enterprise side, but to me, I'd be more interested in the iPad model. My suspicion is that ARM processors will continue to grow in processing power while keeping Watt power down, Atom processors will drive their Watt power down and in a decade or less, the desktop PC will be all but replaced by something in your pocket that connects wireless to keyboards/input devices and displays. From that perspective, it could be seen as a very forward-thinking move on the part of MS.
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Tunrayo
7/25/2010 7:30 AM EDT
I agree it is a good move by Microsoft. However, Microsoft desperately needs to get a consumer product out there that is as hot as the iPad, iPhone, Blackberrys, etc.
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Microchip_Manny
7/26/2010 4:42 AM EDT
Although most of us engineers got into the profession for the joy and excitement of creating and working with the leading edge technology, we should also read some business books in addition to technology books. One such book that I read called "22 Immutable Laws Of Marketing" should be circulated at Microsoft. Shoot they are mentioned in the book. Changing Microsoft from a software company into a hardware company will be hard and maybe even impossible at this late stage in the game. As mentioned in the book, it is not that Harley Davidson could not make a good automobile, but the name is SO associated with motorcycles, for better or for worse. The same is true of Microsoft, they will always be viewed as a software company primarily who happens to do some hardware. But their hardware is ALL really "me too" hardware as they provide nothing that is unique on the hardware front. I will be curious to see how this plays out, as I was part of the team at Qualcomm when they got their ARM architectural license and it was anything but smooth...and Qualcomm IS a hardware company!
- Manny
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chanj
7/26/2010 2:58 PM EDT
There seems to be a battle in mobile devices; Microsoft version of tablet device and smartphones are coming. What else is Microsoft thinking? Will ARM become processors of every devices in the future as it becomes more powerful? Will Microsoft open its mobile OS to compete with its rivals?
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Charles.Desassure
7/26/2010 8:16 PM EDT
Very good for Microsoft Corporation! Having collaborative relationships in today’s technology business world is a MUST to be competitive. When Microsoft does something right from a management point-of-view, we don’t give them enough credit. So thank you Peter Clarke for this wonderful article. Good job Microsoft Corporation management…keep the competition thinking.
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