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LED-backed LCD TVs on healthy growth path
Nicolas Mokhoff
9/1/2010 8:40 AM EDT
MANHASSET, NY -- LCD TV panel makers are targeting aggressive growth for LED panel shipments, with plans to reach 40 percent LED penetration in Q4’10, and to exceed 50 percent in Q2’11, according to the latest DisplaySearch report.
In Q2’10 vendors have shipped 9.5 million, or 18.5 percent, of the LCD TV panels with LED backlights, which was 110 percent growth quarter-to-quarter.
Penetration is highest among leading LCD TV panel makers, including Samsung, LG Display, AUO, Sharp, and Chimei Innolux. Samsung and Sharp aim to ship more LED LCD TVs than CCFL panels in Q4’10. Sharp is the only vendor focusing on direct-type LED backlights, as opposed to the more common edge-lit structure.
Panel makers are investing vast resources to develop lower cost LED backlights with enhanced performance, according to DisplaySearch. These efforts include “single-sided two light bars” edge-lit LED backlights; the use of alternative optical films for higher brightness and lower cost; as well as enlargement of LED chip packages for better luminous efficiency. These technologies will pave the way for another wave of LED penetration, said DisplaySearch.
“LCD TV panel prices fell quickly in Q3’10 due to oversupply and inventory adjustments downstream. However, LED panel prices are falling even faster than CCFL,” noted David Hsieh, Large-Area LCD Research Team Leader and Vice President of the Greater China Market for DisplaySearch.
In Q2’10, the leading size of LED TV panel shipments was 40-in, with a 23 percent share among all LED LCD TV panels shipped. Shipments of 37-in LED panels grew the fastest—642 percent from Q1’10 to Q2’10.
DisplaySearch found that many system integrators or brands that have their own LCD module assemblies are also buying LCD cells from panel makers such as Chimei Innolux and AUO, and then assembling the LED backlight with their own design. The backlight, module, and system integration business models of leading manufacturers are helping to drive rapid LED penetration.
DisplaySearch also found that many system integrators or brands that have their own LCD module assemblies are also buying LCD cells from panel makers such as Chimei Innolux and AUO, and then assembling the LED backlight with their own design. The backlight, module, and system integration business models of leading manufacturers are helping to drive rapid LED penetration.
The latest Quarterly LED Backlight Panel Shipment and Forecast Report is now available from DisplaySearch. Its 5th annual DisplaySearch China FPD Conference will be held at the Shanghai Rainbow Hotel on September 9-10, 2010.
In Q2’10 vendors have shipped 9.5 million, or 18.5 percent, of the LCD TV panels with LED backlights, which was 110 percent growth quarter-to-quarter.
Penetration is highest among leading LCD TV panel makers, including Samsung, LG Display, AUO, Sharp, and Chimei Innolux. Samsung and Sharp aim to ship more LED LCD TVs than CCFL panels in Q4’10. Sharp is the only vendor focusing on direct-type LED backlights, as opposed to the more common edge-lit structure.
Panel makers are investing vast resources to develop lower cost LED backlights with enhanced performance, according to DisplaySearch. These efforts include “single-sided two light bars” edge-lit LED backlights; the use of alternative optical films for higher brightness and lower cost; as well as enlargement of LED chip packages for better luminous efficiency. These technologies will pave the way for another wave of LED penetration, said DisplaySearch.
“LCD TV panel prices fell quickly in Q3’10 due to oversupply and inventory adjustments downstream. However, LED panel prices are falling even faster than CCFL,” noted David Hsieh, Large-Area LCD Research Team Leader and Vice President of the Greater China Market for DisplaySearch.
In Q2’10, the leading size of LED TV panel shipments was 40-in, with a 23 percent share among all LED LCD TV panels shipped. Shipments of 37-in LED panels grew the fastest—642 percent from Q1’10 to Q2’10.
DisplaySearch found that many system integrators or brands that have their own LCD module assemblies are also buying LCD cells from panel makers such as Chimei Innolux and AUO, and then assembling the LED backlight with their own design. The backlight, module, and system integration business models of leading manufacturers are helping to drive rapid LED penetration.
DisplaySearch also found that many system integrators or brands that have their own LCD module assemblies are also buying LCD cells from panel makers such as Chimei Innolux and AUO, and then assembling the LED backlight with their own design. The backlight, module, and system integration business models of leading manufacturers are helping to drive rapid LED penetration.
The latest Quarterly LED Backlight Panel Shipment and Forecast Report is now available from DisplaySearch. Its 5th annual DisplaySearch China FPD Conference will be held at the Shanghai Rainbow Hotel on September 9-10, 2010.
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