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Dave.Dykstra
Of course it is all about revenue. The question is who will feel the need to be ...
VincePG
What Cable is saying, if you read between the lines is, why should I allocate ...
Cable-TV slowly steps into stereo 3-D
Rick Merritt
9/13/2010 9:00 AM EDT
SAN JOSE, Calif. – Cable-TV operators and their suppliers are stepping slowly into the new era of stereo 3-D television, but it could take years before they can handle full high definition content.
Some cable networks are broadcasting handling a growing schedule of 3-D events while vendors test interim standards using firmware upgrades to support partial high def signals. Set-top boxes, TVs and back-end encoders will need a new generation of video and interface chips to carry stereo-3D broadcasts in full high definition.
"It's coming in steps," said David Grubb, chief technology officer at set-top maker Motorola Home. "First we're making 3-D as compatible as possible with existing video infrastructure," he said.
"We've worked in past year on sorting out agreements on 3-D formats, making the consumer experience easy so when they tune into a 3-D channel the TV automatically switches to right mode and presenting 2-D graphics like closed captions and program guides in 3-D space," he said.
CableLabs, the R&D consortium of the cable-TV industry, expects to finish interoperability testing of its so-called frame-compatible approach in about six months. "We have lab prototypes of encoders and set-tops and we've seen end-to-end demos," said David Broberg, vice president of consumer video technology at CableLabs.
The group released in early September its specification for encoding stereo 3-D signals. It defines metadata to let set-tops identify 3-D content and its format type and pass that information to a 3-D capable TV over an HDMI version 1.4a interface.
That capability will let TV's automatically decode the signal. Today consumers need to manually select the correct 3-D mode on the TV after they tune into a 3-D channel.
Today CableLabs and HDMI 1.4a support three 3-D formats for packing signals for two eyes into one existing video channel—separate top and bottom formats for 720-progressive 60 Hz and 1080p 24 Hz signals and a side-by-side format for 1080-interlaced content. The result is a signal presented to the TV for decoding at something less than a full high definition resolution.
The metadata supplies information to a graphics engine about how to find and decode 2-D graphics data in the formats.



Sanjib.Acharya
9/13/2010 10:22 AM EDT
This could add a new life to the settop box, isn't it? :) But this would be the next generation settop box. What is the timeline the industry is looking for...a couple of years? Will there the rival technologies not be stronger then?
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Sheetal.Pandey
9/13/2010 9:22 PM EDT
The whole CATV headend also need to be 3D then. i guess good business for everyone as long as the consumer gets the quality. It would be interesting to know what is the time to market?
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VincePG
9/14/2010 1:49 AM EDT
What Cable is saying, if you read between the lines is, why should I allocate bandwidth to something with no content or playback devices? HD is a good example of what the rollout of 3D will be in Cable. When a Blu-Ray 3d machines are eating into Comcast's pay per view revenue, then you will see 3D Cable.
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Dave.Dykstra
9/17/2010 12:16 AM EDT
Of course it is all about revenue. The question is who will feel the need to be first to rollout because their perceived audience is believed to be willing to pay enough to make the investment payoff, and who will feel they do not need to rollout at all until the whole thing is very mature and demanded by virtually all customers.
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