News & Analysis
Comment
Neo1
I would be much surprised if this has a profit generating motive. This is more ...
yalanand
I am sure ARM has studied the market very well before foraying into Brazil. BRIC ...
ARM makes market moves in Brazil
Peter Clarke
9/20/2010 6:34 AM EDT
LONDON – Processor intellectual property licensor ARM Holdings plc has announced it has retained FastCompanyBrazil to help the company streamline business development initiatives in South America.
Jose Scodiero, with 25 years experience with business development in South America, is the founder of FastCompanyBrazil and will take an advisory role in helping ARM establish stronger alliances with local dignitaries and IC design partners.
Brazil is the eighth largest economy in the world and is forecast to become a top five economy by 2030. Scodiero has held executive roles with IBM, Apple, Oki Data and most recently AMD as vice president of business development, South America.
"ARM’s decision to increase our commitment in Brazil is part of our long-term global strategy for expanding our business in key growth markets,” said Graham Budd, ARM's chief operating officer, in a statement. "Working with FastCompanyBrazil will provide a strong local presence to establish strategic relationships with the regional government and ARM partners. This in turn will ensure there is an abundance of resources and ARM IP to accelerate advanced consumer and industrial devices for the growing South American community," he added.
"As the leading provider of semiconductor IP, ARM is well suited to help accelerate the technical growth of South America,” said Scodiero, in the same statement. “ARM’s DNA is built around collaboration with their massive eco-system of partners, many of whom have established local offices in Brazil. We look forward to helping these companies accelerate the adoption of their ARM powered devices as a standard in our local technology roadmap."
Related links and articles:
News articles:
Brazilian chip vendor names new CEO
IBM establishes research lab in Brazil
Report: Brazil sees 'ideal' tech partner in Israel
|
|
|
|
|
iniewski
9/20/2010 1:13 PM EDT
Brazil has entered big 20 club, has Olympics scheduled, suddenly has active foreign policy beyond South America, it just feels like time has come for Brazil to make a big move in semiconductor insights. Anyone following Brazilian market would care to comment? Kris
Sign in to Reply
goafrit
9/20/2010 5:31 PM EDT
Few years ago, they invested millions and got Cadence to train a new generation of their youth on microelectronics. The country is bold and very dynamic.
Sign in to Reply
elPresidente
9/20/2010 3:04 PM EDT
Any place (like Brazil) that requires foreigners to travel in armored cars and with bodyguards is not going to succeed at anything close to the growth rate that the PowerPoint jockeys suggest they will.
IMO, the only ARMs that will be bought in any volume in Brazil are AK-47s for personal protection.
Sign in to Reply
ROBERT.CLARK
9/20/2010 3:39 PM EDT
I have personally been on several trips to Brazil over the past few years and never felt unsafe travelling around the country or in the city. Granted I didn't go into any of the slums (favelas), but I think elPresidente must never have been there and is just working off what he saw in a movie somewhere.
Foreigners travelling in Brazil do not typically go with armed guards, and I have personally ridden the metro, taken buses, taxis, etc. and walked around the city (Sao Paulo) with no problems. If anything there are more police there than in the US. I use the same precautions in Brazil that I use travelling in Europe or Asia, and have never had a problem- mainly I use my common sense and a money belt. I can't see what elPresidente fears so much.
Sign in to Reply
Tunrayo
9/20/2010 3:28 PM EDT
No doubt security is a significant obstacle to economic development.However, ARM aims to profit from personal tech devices sold to individuals. As long as these individuals have sufficient purchasing power, ARM should achieve its financial goals.
Sign in to Reply
alan.varghese
9/20/2010 10:04 PM EDT
Brazil is the 5th most populous country, as well as the 5th largest in land area with rich natural resources. The World Soccer will be there in 2014, and the Olympics in 2016. So there is huge growth potential for embedded systems in everything from broadband and consumer electronics to energy, healthcare, telecommunications, and transportation. In addition, the country all the way to the President has outlined their plans to build a chip industry in the country. As far as crime etc. is concerned, some of that will improve as its citizens enhance their standard of living. And ARM is no stranger to doing business in developing economies.
Sign in to Reply
yalanand
9/21/2010 2:20 AM EDT
I am sure ARM has studied the market very well before foraying into Brazil. BRIC countries will be critical for all companies simply because they account for major youth population.
Sign in to Reply
Neo1
9/21/2010 5:36 AM EDT
I would be much surprised if this has a profit generating motive. This is more like a long term strategy of having students/engineers there get exposed and well versed with the ARM processors. Creating a grass roots level technology awareness.
Sign in to Reply