Intel to fab FPGAs for startup Achronix
10/31/2010 9:58 PM EDT
Xilinx, Altera play rough
Even with a technology advantage, Achronix will still have an uphill battle competing with Xilinx and Altera, each of which is well entrenched and accustomed to muscling competition out of the way. Many FPGA users who are accustomed to using devices from one of the top two vendors are reluctant to switch.
"It can be difficult to get engineers to change if your product is a 'me too' product," Holt said. "But when you offer the engineer and product manager a significant technology advantage, all of that product loyalty goes out the window."
Achronix maintains that its design tools are set up to be familiar to users who are used to using products from Xilinx and Altera. The company has multi-year agreements with Synopsys Inc. and Mentor Graphics Corp. to supply design tools to Achronix customers. The design tools for Speedster22i are essentially the same as Achronix' previous tools, the company said.
Because of Intel's considerable U.S. manufacturing presence, Speedster22i will be the only commercial FPGA family manufactured in the U.S., Achronix said.