Ceva claims top spot for cell phone DSP

SANTA CLARA, Calif. – DSP intellectual property supplier Ceva Inc. has claimed that is now the world's leading DSP architecture deployed in cellular baseband processors.

Ceva (Mountain View, Calif.) added that the shipments of 178 million Ceva-powered cellular baseband processors in the third quarter of 2010 surpassed the Qualcomm, Texas Instruments and Mediatek shipments.

The number of cellular baseband processors shipped for handset and non-handset applications in the third quarter of 2010 was 498 million units, Ceva said citing consulting firm Strategy Analytics, with CEVA DSP-powered cellular baseband shipments surpassing 178 million units, or 36 percent market share. Ceva said Qualcomm shipped 107.8 million and Texas Instruments shipped 99.7 million units in the same period.

The company said that seven of the world's top eight handset OEMs are now shipping CEVA-powered baseband processors today and its DSP technology now powers one out of every three handsets worldwide. Ceva is hopeful that its presence will increase as non-handset applications such as tablet computers, notebooks and e-readers with wireless connections increase in volume.