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LarryM99

2/21/2011 4:44 PM EST

The typical curve is that the early adopters will buy it even though it is ...

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qerqwe

2/17/2011 11:12 AM EST

LOL Come on, get real. Since when has a CONSUMER backed up a terabyte of data. ...

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Intel, AMD prep USB 3.0 chips for 2012

Rick Merritt

2/15/2011 1:11 PM EST

SAN JOSE, Calif. – Both Advanced Micro Devices and Intel are expected to sample this year PC chip sets that integrate support for the new USB 3.0 interface. The chips are expected to be in production early next year, as much as two years later than originally expected.

Official word on the AMD and Intel chips could come as early as March 9. That's when the USB Implementers Forum holds a developers conference in Amsterdam and is expected to release news about USB 3.0.

Multiple sources said the chips have already appeared in an early form at plugfests hosted by the USB-IF where vendors conduct interoperability testing. One source said the Intel chips sets were implemented in FPGAs, and other sources said AMD is ahead with sample chips now in the process of getting certification.

Intel originally planned to sample chip sets supporting USB 3.0 in early 2010 but pushed out its plans, disappointing many companies banking on a fast uptake of the interface. USB 3.0 revs the 480 Mbit/s USB 2.0 spec up a theoretical maximum data rate of 5 GTransfers/second.

Both AMD and Intel declined to comment on the reports.

The emergence of PC chip sets supporting the USB 3.0 specification will seed a broad market for peripheral devices supporting the spec. To date the market has moved relatively slowly due to the need for separate discrete USB host controllers, an added cost that PC makers sometimes avoid.

To date, only two companies are shipping USB 3.0 host controllers certified by the USB IF. Renesas is by far the leader, shipping a two-port chip. Fresco Logic is shipping a single-port host and has a dual-port host in the certification process.

"Last year was limited to high-end PC models and adapter cards," said a spokesman for Renesas. "We are seeing a big uptick in number of models [using USB 3.0] this year," he said.

A spokesman for Fresco Logic said the company has shipped about one million of its single-port USB 3.0 hosts. It hopes sales rise tenfold this year, in part due to the expected release of its dual-port chip.

At least four other companies are working on USB 3.0 host controllers including Texas Instruments and three Taiwan companies—Etron, Via and AS Media, a spinoff of AsusTek. TI has a four-port chip that could pass certification testing as early as this week and ship in April, said a TI spokesman.

The market for USB 3.0 host controllers is expected to decline significantly when the AMD and Intel integrated parts emerge. About 10-20 percent of PCs this year will support USB 3.0 with discrete controllers, and 2012 will be a transition year as AMD and Intel phase in their chip sets leading to USB 3.0 support in as many as 90 percent of all systems in 2013, the TI spokesman said.

The rise of PCs with native USB 3.0 jump starts the market for peripheral chips. For its part, Fresco is already preparing a family of at least four USB 3.0 peripheral chips, one of which it hopes to ship this year.

Once the AMD and Intel chips ship, host makers will turn much of their attention to embedded systems where volumes are significant but lower.

About 10 million USB 3.0 chips shipped in 2010, according to a report from market watcher In-Stat. It expects volumes will leap to 1.7 billion devices by 2014. In September the USB-IF announced it had certified 120 USB 3.0 products, including motherboards, notebooks and external hard drives.





eewiz

2/15/2011 11:25 PM EST

USB 3.0 by 2012!! Why so late?. Maybe they dont see any applications needing the 5Gbps transfer rate?

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SallyF

2/16/2011 10:21 AM EST

One example of the need for USB3 is HD video cameras which have become standard. Also there is a need for storage for HD video editing. HD video editing would benefit from the fastest transfer rates possible. External hard drives and SSDs can be put in RAID configurations that feed high bandwidth channels.

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qerqwe

2/16/2011 5:29 PM EST

where did you get these numbers OK I looked it up::
HD video = 16mbps (typical)
and
USB 2.0 = 480Mbps.
Most consumers do not YET need USB 3.0.

I am not saying that it is not needed but not every one that buys a computer needs it. Until costs are comparable with 2.0 I will wait.

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mranderson

2/16/2011 8:32 PM EST

Apparently you have never looked at the runtime performance difference when copying a terabyte of data. Most consumers want usb3. Usb2 to usb3 is like comparing a dial-up modem to a broadband cable or DSL modem.

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qerqwe

2/17/2011 11:12 AM EST

LOL Come on, get real. Since when has a CONSUMER backed up a terabyte of data. I would wager that 99% have not. I did not say that there was not a need. It is just not there yet. When there is price parity, bring it on.

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LarryM99

2/21/2011 4:44 PM EST

The typical curve is that the early adopters will buy it even though it is relatively expensive, while the mass market will follow sometime later. Last night I moved about 150 GB of video files onto the USB3.0 disk that I have hanging on my main video box. The USB3.0 interface on the box came with my new motherboard, while the external hard drive USB3.0 container cost me about $50. If I had waited a couple of weeks until it went on sale I could have gotten it for $30. Did I "need" it? Probably not, I could have used eSATA for about the same price. But I did want it, and it didn't cost me all that much more.

Larry M.

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