News & Analysis
Maxim to demo NFC smart poster technology
9/22/2011 1:27 PM EDT
MONTEREY, Calif.—Maxim Integrated Products Inc. Thursday (Sept. 22) introduced a new line of near-field communications (NFC) inlays for the 2-billion-unit-per-year automatic identification and electronic cash markets.
Maxim (Sunnyvale, Calif.) said it would demonstrate one-way NFC inlays used with Smart Poster technology at NFC Bootcamp locations in New York, Minneapolis, Chicago, Atlanta, Dallas and Santa Clara, Calif. The NFC Bootcamp Series is the first standardized educational series that brings together industry leaders and hands-on demonstrations of the power of NFC to extend brand engagement, Maxim said.
Maxim said its family of a keys, featuring a 13.56-MHz interface, is positioned to gain significant market share because 13.56 MHz is becoming the worldwide RFID standard for eWallet applications.
Maxim (Sunnyvale, Calif.) said it would demonstrate one-way NFC inlays used with Smart Poster technology at NFC Bootcamp locations in New York, Minneapolis, Chicago, Atlanta, Dallas and Santa Clara, Calif. The NFC Bootcamp Series is the first standardized educational series that brings together industry leaders and hands-on demonstrations of the power of NFC to extend brand engagement, Maxim said.
Maxim said its family of a keys, featuring a 13.56-MHz interface, is positioned to gain significant market share because 13.56 MHz is becoming the worldwide RFID standard for eWallet applications.
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