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tpfj

1/4/2012 3:51 PM EST

Don't know about you but I tend to abort apps download or mail push when on an ...

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SylvieBarak

12/12/2011 1:55 PM EST

Well, it may not be a "super phone", but it is more than what a feature phone ...

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Spreadtrum releases platforms for $40 smartphones

Sylvie Barak

12/9/2011 5:46 PM EST

MOUNTAIN VIEW, Calif.--Chinese fabless semiconductor firm Spreadtrum Communications, Inc. has released two new low-cost, 600MHz Android smartphone platforms, made on a 40-nm process, aimed at ultra-cheap smartphones in the $40-50 range.

The SC8805G for TD-SCDMA and the SC6810 for EDGE/WiFi both come with a hardware reference design and compliance-tested software, which Spreadtrum says will accelerate time to market. Both are based on an ARM-9 600MHz processor which supports  Android 2.2, 2D graphics, camera support up to 5MP, MPEG4 decoder and encoder, an HVGA touch screen LCD display and a range of connectivity options including Wi-Fi, GPS, Bluetooth, FM and mobile TV.

Designs built using the platforms have already passed through China Mobile testing according to the firm, meaning the cheap smartphones should start appearing on shelves soon from over a dozen handset manufacturers, some even set to be released this month (December).

China Mobile has said it expects to sell over 30 million TD-SCDMA smart phones next year, most of which it predicts will come from the low-cost segment.

Dr. Leo Li, Spreadtrum’s president and chief executive officer said the firm had combined its expertise in 40-nm baseband platforms and highly integrated systems to push down the costs as much as possible, in order to make smartphone devices more accessible to consumers in China and emerging markets.

The SC6810 is designed for markets where 3G rollouts are still in development and EDGE/WiFi continues to offer the best coverage available. Spreadtrum noted that the ability to switch easily between a mobile network and Wi-Fi also put users more in control of their data usage.

Li said demand in both Spreadtrum’s 2G and 3G business lines remained strong, and that reducing platform price would further accelerate the overall footprint for smartphones in China and emerging markets.

Android has acted as a huge boon to device manufacturers looking to enter the Chinese market with a cheap device, though previously the lowest end smartphones tended more towards the $100 price range.




agk

12/10/2011 3:55 AM EST

Smart phones at $40 great news for the users in China but a challenging news for the rest of the top phone manufacturers

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goafrit

12/10/2011 8:18 PM EST

Now that is innovation. I am confident that within the next 18 months, the cost of smartphone and ordinary will be the same.

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GREAT-Terry

12/11/2011 9:59 AM EST

Wow, will it affect the business of MTK? Bloody price war again in smart phone will finally kill some more phone makers who can only build "me-too" product. Finally people can't make any money from the hardware!

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Silei

12/11/2011 7:44 PM EST

It's good news at least in China, and we will hope other smart phone chips appear later.

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hm

12/11/2011 8:09 PM EST

This chip can also be employed to solve other similar industrial automation applications. If there is good technical and sales support, it will be nice to explore more.

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GREAT-Terry

12/11/2011 11:21 PM EST

Why the chip can be used for industrial automation applications? Any idea on what you're thinking about?

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eewiz

12/12/2011 2:49 AM EST

40$ smartphone! Would like to see the cost split component wise. If I am not wrong, the display and battery alone will be 10-20$. that leaves just 20-30 for entire board and rest of the components + shipping & logistics.

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kdboyce

12/12/2011 7:10 AM EST

I wonder if this news will start something like the ULCH (ultra low cost handset) initiative a few years ago, i.e. ULCSF :-)

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tpfj

12/12/2011 9:46 AM EST

Edge/TD-SCDMA + WiFi is not exactly smart in mobile hardware definition terms. Neither is an ARM-9, even if at 600MHz. TD-SCDMA maybe, but that is not exactly a large market. IMHO that is.

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SylvieBarak

12/12/2011 1:55 PM EST

Well, it may not be a "super phone", but it is more than what a feature phone offers, and given the price, it really lowers the barrier for entry. Plus, once you get consumers hooked on apps, they will never want to go back to "dumb" phones again... so the next phone can be an upsell.

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tpfj

1/4/2012 3:51 PM EST

Don't know about you but I tend to abort apps download or mail push when on an edge network. If you provide a slow user experience to first time users they won't get hooked the way you anticipate, they may very well get frustrated. Customers have long memories. I also would not assume that the upsell will go to the same phone provider.

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