News & Analysis
Comment
GREAT-Terry
Will this new technology helps Apple be ahead of competitions? Although many ...
Dave.Dykstra
Very interesting. This looks like it could be a good addition to their ...
Anobit to be fully integrated into Apple
Sylvie Barak
1/25/2012 11:03 PM EST
MOUNTAIN VIEW, Calif.--Apple will integrate Anobit rather than run it as a separate unit, according to comments made by CEO Tim Cook, referring to his firm’s $390 million Israeli acquisition.
Flash memory firm Anobit was bought by Apple earlier in January, with talk that the firm may continue to run quasi independently of the Cupertino company, though Cook’s comments refute that.
“We don’t believe in lots of divisions like a lot of companies do, and so we run the company as one, instead of a lot of mini-companies,” Cook said, noting that Anobit would join Apple’s semiconductor team under the leadership of Bob Mansfield.
"Anobit has some fantastic technical talent, and we’re really fortunate to have them join us," Cook added.
Apple apparently plans to use Anobit’s flash memory solutions in future iPads, iPhones, and Macs.
The firm is Apple’s first Israeli purchase and some speculate it was also a catalyst for Apple’s decision to set up an R&D center in the country.
Ex Zoran executive, Aharon Aharon is set to head up the R&D center, and is reported to have recently returned from a training course in Cupertino, where he is said to have put forward “thousands of resumes” from Israeli engineers.
Flash memory firm Anobit was bought by Apple earlier in January, with talk that the firm may continue to run quasi independently of the Cupertino company, though Cook’s comments refute that.
“We don’t believe in lots of divisions like a lot of companies do, and so we run the company as one, instead of a lot of mini-companies,” Cook said, noting that Anobit would join Apple’s semiconductor team under the leadership of Bob Mansfield.
"Anobit has some fantastic technical talent, and we’re really fortunate to have them join us," Cook added.
Apple apparently plans to use Anobit’s flash memory solutions in future iPads, iPhones, and Macs.
The firm is Apple’s first Israeli purchase and some speculate it was also a catalyst for Apple’s decision to set up an R&D center in the country.
Ex Zoran executive, Aharon Aharon is set to head up the R&D center, and is reported to have recently returned from a training course in Cupertino, where he is said to have put forward “thousands of resumes” from Israeli engineers.
|
|
|
|
|
Navigate to related information
resistion
1/25/2012 11:21 PM EST
Just to clarify, anobit doesn't make flash but helps it operate better.
Sign in to Reply
SylvieBarak
1/25/2012 11:24 PM EST
fair point. It is often called "flash memory firm Anobit", but I can see why that's confusing. Will update :)
Sign in to Reply
Dave.Dykstra
1/26/2012 12:21 AM EST
Very interesting. This looks like it could be a good addition to their semiconductor efforts. It will be very interesting to see what comes of this downstream, especially in another year or so in flash intensive devices.
Sign in to Reply
GREAT-Terry
1/30/2012 12:35 AM EST
Will this new technology helps Apple be ahead of competitions? Although many people focus on the performance difference between iOS and Android, a higher performance hardware surely helps to pull the distance further. Apple, being a whole company playing both hardware and software, surely see this advantage.
Sign in to Reply