News & Analysis
AMD: New faces, new road maps, new focus
Rick Merritt
2/2/2012 7:32 PM EST
The shapes of things to come
More tablets, embedded systems and high-octane inspiration speeches by its new CEO are clearly part of the shape of things to come at AMD.
The camera with embedded AMD processor (right) for photo processing is one example of the kind of embedded systems the company will target. Likewise more gaming systems like the Samsung surface display AMD demoed (below) could be growth drivers for 2012 and beyond.
Only three tablets all using an existing Zacate processor made it to the demo floor at this week’s event. The MSI model (bottom) uses the latest version of Android, Ice Cream Sandwich.
Also on tap are more rousing speeches from new CEO Rory Read whose boyish looks belie the fact he started his career with IBM in 1983. Read was double-timing in place before the event began, clearly pumped up and primed for the event with a mix of plenty of boxing and industry metaphors.
“This is our opportunity to step out of the shadows, take advantage of the inflexion point and lead,” he said. “This is our opportunity right here, right now,” he roared, his voice rising in his wrap up at the end of the day.
A Samsung touch screen gaming table uses an AMD CPU.
MSI's Android 4.0 tablet uses AMD's Zacate.
More tablets, embedded systems and high-octane inspiration speeches by its new CEO are clearly part of the shape of things to come at AMD.
The camera with embedded AMD processor (right) for photo processing is one example of the kind of embedded systems the company will target. Likewise more gaming systems like the Samsung surface display AMD demoed (below) could be growth drivers for 2012 and beyond.
Only three tablets all using an existing Zacate processor made it to the demo floor at this week’s event. The MSI model (bottom) uses the latest version of Android, Ice Cream Sandwich.
Also on tap are more rousing speeches from new CEO Rory Read whose boyish looks belie the fact he started his career with IBM in 1983. Read was double-timing in place before the event began, clearly pumped up and primed for the event with a mix of plenty of boxing and industry metaphors.
“This is our opportunity to step out of the shadows, take advantage of the inflexion point and lead,” he said. “This is our opportunity right here, right now,” he roared, his voice rising in his wrap up at the end of the day.
A Samsung touch screen gaming table uses an AMD CPU.
MSI's Android 4.0 tablet uses AMD's Zacate.
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GroovyGeek
2/3/2012 9:18 PM EST
Can anyone say "me too"?
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daleste
2/5/2012 3:44 PM EST
AMD is still trying, but it will never top Intel.
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elctrnx_lyf
2/6/2012 5:28 AM EST
AMD can beat Intel only of they get something to fight with Qualcomm and TI in the tablet processor segment.
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kdboyce
2/6/2012 1:17 PM EST
AMD has to escape the "unhealthy [x86] duopoly" to remain viable in the market, and hopefully the new management can do that.
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webserver227
2/6/2012 3:05 PM EST
I wish AMD would give me a call after I send them my business proposal to help them if they help me on my People's Project.
People just don't believe in people most of the time. Did you know every game company denied Tetris or Pac man when they came out? They were hits but no one believed and kicked themselves in the buck for not accepting these games intitially.
Ming.
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Luis Sanchez
2/26/2012 2:26 AM EST
Talking straight, which chips are faster and more reliable, Intel's or AMD's?
To me it looks like it's also a thing of marketing. Intel's brand has been longer and the logo looks nicer than AMD's.
With the small amount of red color in the logo it reminds me of the left wing, like communism and socialism.
I think the world at this moment in history is right wing, capitalist. I think whatever doesn't transmit the idea of being part of the right wing will remain being 2nd best. Get a new logo AMD.
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