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MarineDir
For 22000Rp, this handset can still be considered a pricey model. Though smart ...
docdivakar
@Maniacks: sorry I hit return too soon. The two agencies Standing Advisory ...
Intel smartphone launched in India
Sylvie Barak
4/19/2012 1:59 PM EDT
SAN FRANCISCO--The first smartphone with Intel Corp.’s Atom inside has launched in India.
The XOLO X900, born of a partnership between Intel and Indian mobile handset firm Lava International Ltd., will be on Indian shelves from April 23 for a street price of approximately INR 22000 ($445).
The phone, announced in Barcelona back in February, sports a single core 1.6GHz Atom Z2460 processor along with a 4.03 inch display, 1GB of RAM, 8MP rear camera with flash, 1.3 MP front camera and 16GB of internal memory.
It runs Android 2.3 (Gingerbread), but there are apparently plans for an over-the -air software upgrade to Android’s Ice Cream Sandwich “soon.”
Intel claims the phone can get up to five hours of 3G browsing, 45 hours of audio and eight hours of talk time on a single battery charge, as well as take up to 10 pictures a second.
Lava is counting on Atom to provide it with a differentiation factor in the large Indian mobile market, and plans to distribute the phone in partnership with Croma, an Indian chain of electronics mega stores.
You can check out a video from Intel’s launch of its reference design smartphones in Barcelona below:
The XOLO X900, born of a partnership between Intel and Indian mobile handset firm Lava International Ltd., will be on Indian shelves from April 23 for a street price of approximately INR 22000 ($445).
The phone, announced in Barcelona back in February, sports a single core 1.6GHz Atom Z2460 processor along with a 4.03 inch display, 1GB of RAM, 8MP rear camera with flash, 1.3 MP front camera and 16GB of internal memory.
It runs Android 2.3 (Gingerbread), but there are apparently plans for an over-the -air software upgrade to Android’s Ice Cream Sandwich “soon.”
Intel claims the phone can get up to five hours of 3G browsing, 45 hours of audio and eight hours of talk time on a single battery charge, as well as take up to 10 pictures a second.
Lava is counting on Atom to provide it with a differentiation factor in the large Indian mobile market, and plans to distribute the phone in partnership with Croma, an Indian chain of electronics mega stores.
You can check out a video from Intel’s launch of its reference design smartphones in Barcelona below:
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Frank Eory
4/19/2012 5:50 PM EDT
"Lava is counting on Atom to provide it with a differentiation factor in the large Indian mobile market...
How is that? Can a user tell the difference between Android 2.3 running on Atom vs. Android 2.3 running on ARM?
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hm
4/19/2012 9:41 PM EDT
@Frank: Do they mean soon many of x86 applications will also run on this Atom/Android combination? Also, price look high. If Intel want to capture market quick, they should offer much attractive price.
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Sanjib.Acharya
4/19/2012 11:21 PM EDT
How is the battery backup time (power consumption) published in this story compared to what was expected earlier for the Atom phone? Looks better?...In my opinion, Lava started well as a low cost mobile manufacturer in India,but failed to make a prominent place in this market....because of others, specially Samsung. I think it will still be difficult for Lava (and Intel) to compete with Samsung.
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sathya.hs
4/20/2012 12:58 AM EDT
I think this phone should be pretty good. I like the speed 1.6GHz and fastest till date with on-die GPU @400MHz... Cool.
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KB3001
4/22/2012 9:23 AM EDT
It's just a headline number, the real performance might be different...
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agk
4/20/2012 3:55 AM EDT
The specifications are attractive but not the price tag.When a 10 inch laptop available for Rs 20000/= with all the latest features and why such a small device cost Rs22000/=. There is very big profit in this mobile phone market.Who is earning this? The component industry!
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docdivakar
4/30/2012 7:19 PM EDT
@agk: You are right on, this is too pricey for the average consumer in India. If the benefits of owning one can be shown in hard monetary figures, I know people will start to accept it. India has one of the most shrewd consumer in the world who looks beyond the frills & fluff and gets right to the substance!
MP Divakar
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Maniacks
4/20/2012 4:25 AM EDT
It has not gone through any certification process from the fcc or the european commissions as in India it is not mandatory.When there is no certification we are not sure how much SAR and other parameters are .. I am skeptical..
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KB3001
4/22/2012 9:24 AM EDT
I am too. The value proposition is not compatible IMO.
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docdivakar
4/30/2012 7:30 PM EDT
@ What you say is NOT true! There are two main agencies that will issue clearances & certifications for any mobile wireless services in India.
Standing Advisory Committee on
Radio Frequency Allocations (SACFA)and Department of Telecom. You may want to review P.34 of this report:
http://www.dot.gov.in/miscellaneous/IMC%20Report/IMC%20Report.pdf
which CLEARLY states the acceptable SAR limits (basically an adoption of the ICNIRP guidelines).
Dr. MP Divakar
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docdivakar
4/30/2012 7:34 PM EDT
@Maniacks: sorry I hit return too soon. The two agencies Standing Advisory Committee on
Radio Frequency Allocations (SACFA) and Department of Telecom (DoT) are the ones giving permissions for new handsets to be used in the country. Besides these, one also needs approval from the local Airport and Defense agencies for new hardware.
Dr. MP Divakar
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elctrnx_lyf
4/20/2012 10:19 AM EDT
Finally it's a dragon who is entering into mobile market. Wish they could turn the things around with their technologies.
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chanj
4/20/2012 12:47 PM EDT
I am curious in the performance comparison between Intel Atom and ARM. Another important factor would be heat dissipation. I wish the user doesn't feel the heat coming through the back of the phone.
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KB3001
4/22/2012 9:28 AM EDT
I think he/she will :-) We need a TV programme like Top Gear for mobiles :-) a show with no-nonsense benchmarking of phones from different vendors with no commercial pressure.... I said it first BBC!
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Luis Sanchez
4/22/2012 4:17 AM EDT
I think intel won't be doing this phone for a long time. He's just trying to get attention to their chips, as a marketing strategy. They don't want to become competitive in the mobile market as a brand but as a chip vendor. Making a good consumer product requires a whole set of skills that Intel doesn't have.
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prabhakar_deosthali
4/22/2012 6:43 AM EDT
I have yet to see a promotional AD of this phone in any media - TV or print. It seems to be a low key introduction of the product. With a price tag of Rs. 22000 it is doubtful that it will offer some competition to Samsung.
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Baabu
4/22/2012 11:01 PM EDT
Very few buyers for this phone with such a high price tag from a Indian marketing company for a chinese product. Difficult to compete with brands like Samsung, Nokia etc..
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MarineDir
5/24/2012 10:36 PM EDT
For 22000Rp, this handset can still be considered a pricey model. Though smart phones are taking off in india, their high prices often mean that the majority of the people there cannot afford it. Most of the people still rely on standard handsets where audio quality is deemed more important than having the additional functionalities like 3G and video. This will of course, change in the near future, where buying habits will change with income rise.
Mary - http://www.jensenmarinedirect.com
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